Digital Marketer (SEO, Ads, Analytics, Social & AI)

Apex Photo Studios is hiring a Digital Marketing Manager to lead and grow our digital presence across traditional and emerging channels.

This role goes beyond standard digital marketing. The Digital Marketing Manager will help position Apex not only in search engines, but also across AI-driven discovery platforms such as ChatGPT, Gemini, and Perplexity. The role includes leadership across SEO, paid media, analytics, social media, website optimization, and AI/LLM optimization, while helping guide content planning based on performance data, audience behavior, and evolving search trends.

Key Responsibilities

SEO & AI Search Optimization (LLMO)

• Develop and execute strategies to improve visibility in both Google Search and AI-driven platforms

• Optimize website content for LLM discoverability and citation, including structured content, FAQ development, semantic clarity, and entity building

• Conduct keyword and query-intent research across traditional and AI search behaviors

• Monitor rankings, referral sources, and emerging search trends

• Continuously evolve strategy based on how users are shifting from search engines to AI tools

Website Management & Optimization

• Manage and optimize website content, landing pages, and user experience

• Make updates and improvements across platforms such as Shopify, Wix, Squarespace, and Word

Press

• Ensure website pages are optimized for SEO, conversions, and accurate tracking

• Partner with internal team members or outside developers when larger technical updates are needed

Google Ads & Paid Media

• Plan, launch, and optimize Google Ads campaigns across Search, Display, and other relevant channels

• Manage budgets, bidding strategies, targeting, and A/B testing

• Drive high-intent traffic and measurable conversions

Analytics & Performance Tracking

• Manage Google Analytics (GA4) and related conversion tracking

• Track website behavior, campaign performance, and traffic sources, including AI referral traffic where possible

• Build reports that clearly translate performance into opportunities for growth

Social Media Strategy & Management

• Oversee Instagram, Tik

Tok, Facebook, and You

Tube

• Develop platform-specific growth strategies and campaign plans

• Manage content calendars and ensure social efforts support broader marketing goals

Content Strategy & Direction

• Identify what content should be created based on search trends, AI discoverability, and campaign performance

• Work with the Apex team to guide content creation rather than necessarily producing all assets directly

• Ensure content supports brand awareness, traffic growth, and bookings

Qualifications

• Experience in digital marketing and social media management or a similar role

• Strong expertise in SEO, Google Ads, and Google Analytics (GA4)

• Familiarity with AI SEO / LLM Optimization (LLMO) and emerging search behavior

• Experience managing and updating websites on platforms such as Shopify, Wix, Squarespace, and Word

Press

• Experience managing multi-platform social media strategies

• Strong analytical mindset and ability to turn data into action

• Excellent organizational, communication, and project management skills

• Based in Los Angeles and able to commute to the office daily; this is not a remote position

Bonus Skills

• Experience optimizing content for AI platforms like ChatGPT, Perplexity, and Gemini

• Familiarity with structured data, schema, and semantic SEO

• Experience with Adobe Creative Suite, including Photoshop or Premiere

• Background in creative, production, rental, or e-commerce industries

• Experience improving booking or lead-generation funnels Reference: ECNJOBID-66-249-70-98 in the application