Digital Marketing Specialist (Performance & Growth)

We are a busy fast paced marine and power sports dealership, looking for a friendly, self motivated individual to join our team!

About the Role

We’re looking for a data-driven and creative Digital Marketing Specialist to lead multi-channel campaigns, optimize conversion performance, and drive measurable business growth across both e-commerce and service-based brands.

This role is ideal for someone who thrives at the intersection of analytics, paid media, and hands-on website management.

Key Responsibilities

• Plan, execute, and optimize digital marketing campaigns across:

• Google Ads (Search, Shopping)

• Meta Ads

• Email and SMS marketing channels

• Design and manage high-converting websites and landing pages using Word

Press (Elementor), Shopify, Square

Space

• Implement and maintain conversion tracking systems using:

• Google Tag Manager

• Google Analytics

• Analyze campaign performance and optimize ad spend to improve ROI and reduce inefficiencies

• Conduct website and campaign QA audits to identify UX and tracking issues

• Maintain brand consistency across all digital channels

• Collaborate on content creation for both digital and offline marketing materials

Required Skills & Experience

• Hands-on experience with:

• Word

Press CMS & Elementor

• Shopify including Google and Meta product feeds

• Google Ads & Meta Business Suite

• Google Analytics & Google Tag Manager

• Strong understanding of:

• Conversion tracking and attribution

• SEO best practices

• Paid media optimization

• Experience with marketing tools such as:

• Hub

Spot, Mailchimp, Zapier, Canva, Call

Rail

• Knowledge of HTML/CSS for tracking and website customization

• Strong analytical mindset with the ability to interpret campaign data

Preferred Qualifications

• Degree/certification in Marketing, Business, or related field

• 3-5 years of progressive experience in related fields

• Google Ads & Google Analytics certifications

• Experience managing multiple brands or campaigns simultaneously

• Proven ability to improve ROAS and optimize ad spend

What Success Looks Like

• Improved ROAS and efficient allocation of ad spend

• Fully optimized tracking systems with accurate attribution

• High-converting landing pages and seamless user experience

• Consistent lead generation and measurable revenue growth

Why Join Us

• Opportunity to own and scale multi-channel campaigns

• Work in a fast-paced, growth-focused environment

• Fun work environment

• Team environment

Pay: $20.00-$30.00 per hour

Application question(s):

• What makes you stand out above the rest?

Work Location: In person