Digital Campaign and Web Analytics Specialist

As a Digital Marketing Specialist in Kochi, you will be involved in planning and executing digital marketing campaigns, managing various social media accounts, analyzing web analytics, and developing effective communication strategies to engage with customers.

Responsibilities:

• Plan, execute, and optimize digital campaigns across Google, Meta, Linked

In, and email channels.

• Conduct SEO analysis and implement on-page / off-page improvements to increase organic visibility.
• Manage social media presence on Linked

In, X, Instagram, and Facebook while ensuring consistent brand messaging.

• Create engaging content for blogs, landing pages, and promotional materials.
• Track and analyze campaign performance metrics like CTR, conversion rate, and ROI.
• Collaborate with design and development teams to enhance website performance and landing page UX.
• Utilize CRM tools and marketing automation platforms such as Hub

Spot, Zoho, or equivalents for lead nurturing.

• Stay updated on fintech marketing trends, compliance, and automation tools.

Requirements:

• Bachelors degree in Marketing, Communications, or a related field.
• 13 years of experience in digital marketing, preferably in fintech or SaaS.
• Proven expertise in SEO, paid marketing (Google Ads, Meta Ads), and analytics platforms.
• Strong creative and analytical thinking skills.
• Familiarity with AI-based marketing tools and data-driven campaign optimization. As a Digital Marketing Specialist in Kochi, you will be involved in planning and executing digital marketing campaigns, managing various social media accounts, analyzing web analytics, and developing effective communication strategies to engage with customers.

Responsibilities:

• Plan, execute, and optimize digital campaigns across Google, Meta, Linked

In, and email channels.

• Conduct SEO analysis and implement on-page / off-page improvements to increase organic visibility.
• Manage social media presence on Linked

In, X, Instagram, and Facebook while ensuring consistent brand messaging.

• Create engaging content for blogs, landing pages, and promotional materials.
• Track and analyze campaign performance metrics like CTR, conversion rate, and ROI.
• Collaborate with design and development teams to enhance website performance and landing page UX.
• Utilize CRM tools and marketing automation platforms such as Hub

Spot, Zoho, or equivalents for lead nurturing.

• Stay updated on fintech marketing trends, compliance, and automation tools.

Requirements:

• Bachelors degree in Marketing, Communications, or a related field.
• 13 years of experience in digital marketing, preferably in fintech or SaaS.
• Proven expertise in SEO, paid marketing (Google Ads, Meta Ads), and analytics platforms.
• Strong creative and analytical thinking skills.
• Familiarity with AI-based marketing tools and data-driven campaign optimization.