Digital Marketing Specialist (Full-time, On-site - Pune)

Experience: 2-4 years

Start: 1st February, 2026Key Responsibilities:Craft high-engagement content for social media, blogs, emails, and campaigns tailored to fashion/e-commerce audiences, ensuring brand voice consistency.Manage social platforms (Instagram, Linked

In, Facebook, etc.): scheduling, community engagement, trend monitoring, and performance analytics.Plan, execute, and optimize Google Ads & Meta Ads: targeting, budgeting, A/B testing, ROI tracking to drive traffic/conversions.Analyze data via Google Analytics for strategy refinement and reports on reach, engagement, sales attribution.Collaborate on digital initiatives, staying ahead of algorithm changes for organic visibility.Required Qualifications:2-4 years hands-on office experience in content writing and full-spectrum social media management.Expertise in social algorithms with proven adaptation for top performance.Proficiency in Google Ads/Meta Ads setup, targeting, and optimization.Strong analytics skills using Google Analytics, Meta Business Suite, or similar.Excellent written/verbal communication with creative, structured approach in fast-paced settings.Nice-to-Have (Bonus Skills):Basic SEO familiarity (e.g., Google Search Console, SEMrush).Knowledge of AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization).Background in fashion, e-commerce, or AI tech - its a great plus!Interest in business/digital analysis, like spotting trends, forecasting, or competitive insights.

Location:

Pune (office-based)