Digital Marketing Specialist

Assist in developing the online creative strategy which is in alignment with the brands objectives.

Increase the website ranking, organic traffic and paid traffic.

Increase subscribers to the brands website.

Optimize and monitor website content to drive traffic to the websit.

Optimize the websites User Interface (UI) and User Experience (UX).

Perform market research and keyword research on a timely basis.

Track conversion rates and recalibrate strategy to achieve best results.

Creating new accounts and keyword research; editing ad copy and re-marketing.

Responsible for CRM activities, creating newsletters, emailers, etc.

Create a content calendar that schedules the posts, upcoming events and other activities of the company.

Generate maximum ROI from each digital campaign that is implemented.

Make a dashboard that tracks the effectiveness of the various digital mediums.

Keep an eye on competitions digital presence.

Keep abreast of the latest trends in technology.