Senior Digital Marketing Specialist

As a Senior Digital Marketing Executive, your role will involve planning, implementing, and managing digital marketing strategies to drive brand visibility, engagement, and lead generation. You should have a strong understanding of SEO, Social Media Marketing (SMM), Meta Ads, and content-driven growth strategies. Additionally, working knowledge of graphic design and video editing will be beneficial for supporting end-to-end digital campaign execution.

Key Responsibilities:

• Plan and execute SEO strategies including on-page, off-page, and technical SEO to improve organic rankings and traffic.
• Manage and optimize Social Media Marketing (SMM) across platforms such as Facebook, Instagram, Linked

In, and others.

• Create, manage, and optimize Meta Ads campaigns (Facebook & Instagram Ads) to generate leads and conversions.
• Develop engaging social media content strategies aligned with brand goals.
• Collaborate with design and content teams to create high-performing creatives.
• Utilize basic graphic design skills (Canva / Photoshop or similar tools) for social media posts and ad creatives.
• Perform basic video editing for reels, ads, and promotional content.
• Monitor, analyze, and report campaign performance using tools like Google Analytics, Meta Ads Manager, and other SEO tools.
• Stay updated with the latest digital marketing trends and algorithm updates.
• Coordinate with internal teams to ensure consistent brand messaging across all platforms.

Qualifications Required:

• Bachelors degree in Marketing, IT, Communications, or a related field.
• Minimum 3+ years of proven experience in digital marketing.
• Strong knowledge of SEO, SMM, and Paid Advertising (Meta Ads).
• Hands-on experience with tools like Google Analytics, Google Search Console, Meta Ads Manager.
• Basic knowledge of graphic design tools such as Canva, Photoshop, or similar.
• Basic to intermediate video editing skills using tools like Cap

Cut, Premiere Pro, or similar.

• Strong analytical, communication, and creative thinking skills.
• Ability to manage multiple projects and meet deadlines.

The company is looking for a highly skilled and creative individual who can contribute to the growth of the brand through effective digital marketing strategies. As a Senior Digital Marketing Executive, your role will involve planning, implementing, and managing digital marketing strategies to drive brand visibility, engagement, and lead generation. You should have a strong understanding of SEO, Social Media Marketing (SMM), Meta Ads, and content-driven growth strategies. Additionally, working knowledge of graphic design and video editing will be beneficial for supporting end-to-end digital campaign execution.

Key Responsibilities:

• Plan and execute SEO strategies including on-page, off-page, and technical SEO to improve organic rankings and traffic.
• Manage and optimize Social Media Marketing (SMM) across platforms such as Facebook, Instagram, Linked

In, and others.

• Create, manage, and optimize Meta Ads campaigns (Facebook & Instagram Ads) to generate leads and conversions.
• Develop engaging social media content strategies aligned with brand goals.
• Collaborate with design and content teams to create high-performing creatives.
• Utilize basic graphic design skills (Canva / Photoshop or similar tools) for social media posts and ad creatives.
• Perform basic video editing for reels, ads, and promotional content.
• Monitor, analyze, and report campaign performance using tools like Google Analytics, Meta Ads Manager, and other SEO tools.
• Stay updated with the latest digital marketing trends and algorithm updates.
• Coordinate with internal teams to ensure consistent brand messaging across all platforms.

Qualifications Required:

• Bachelors degree in Marketing, IT, Communications, or a related field.
• Minimum 3+ years of proven experience in digital marketing.
• Strong knowledge of SEO, SMM, and Paid Advertising (Meta Ads).
• Hands-on experience with tools like Google Analytics, Google Search Console, Meta Ads Manager.
• Basic knowledge of graphic design tools such as Canva, Photoshop, or similar.
• Basic to intermediate video editing skills using tools like Cap

Cut, Premiere Pro, or similar.

• Strong analytical, communication, and creative thinking skills.
• Ability to manage multiple projects and meet deadlines.

The company is looking for a highly skilled and creative individual who can contribute to the growth of the brand through effective digital marketing strategies.