Lead Performance Marketing Manager

Role & responsibilities:

A Lead Performance Marketing Manager is responsible for driving ROI-driven digital marketing campaigns, managing teams, and ensuring growth across paid channels.

1. Strategic Responsibilities:

• Develop and execute performance marketing strategies across channels (search, social, display, programmatic).

• Align campaigns with overall business objectives, revenue goals, and brand strategy.

• Monitor marketing KPIs (ROAS, CAC, LTV) and optimize campaigns accordingly.

• Conduct market research, competitor analysis, and audience segmentation.

2. Execution & Optimization:

• Plan, implement, and optimize paid campaigns on Google Ads, Meta, Tik

Tok, Linked

In, You

Tube, and programmatic platforms.

• Manage campaign budgets, bid strategies, and performance reporting.

• Run A/B tests, conversion rate optimization (CRO), and funnel analysis.

• Ensure tracking is accurate via Google Tag Manager, pixels, UTM tracking, and analytics platforms.

3. Team Leadership & Collaboration:

• Lead, mentor, and develop a team of 310 performance marketers.

• Coordinate with creative, content, product, and analytics teams to improve campaign performance.

• Report campaign results and insights to senior management and stakeholders.

4. Innovation & Tools:

• Stay updated with latest digital marketing trends, tools, and technologies, including AI-driven ad optimization.

• Identify opportunities for automation, scaling, and cross-channel synergy.

Preferred candidate profile:
1.

Experience:

• 5 to 10 years in performance marketing, digital marketing, or media buying.

• Proven track record in driving revenue growth via paid channels.

• Experience managing a small to mid-sized marketing team.

2. Education & Certifications:

• Bachelors in Marketing, Business, Communications, or Economics.

• Preferred: MBA or Masters in Marketing/Analytics (optional but a plus).

• Certifications: Google Ads, Meta Blueprint, GA4, Hub

Spot, and programmatic advertising.

3. Skills & Competencies:

• Deep knowledge of paid media platforms and analytics tools.

• Strong data analysis skills with ability to extract actionable insights.

• Strategic mindset with a focus on ROI and performance metrics.

• Excellent communication and leadership skills.

• Familiarity with UAE or MENA market campaigns is a plus.

4. Personal Traits:

• Results-driven and proactive.

• Innovative and adaptable in fast-changing digital environments.

• Team-oriented with strong mentoring and stakeholder management skills.