Performance Marketing Manager (Google Ads / PPC) – Multi-Location Lead Generation

Building the Performance Engine Behind a National Brand

We are seeking a high-level Performance Marketing / PPC operator to help architect and scale a multi-location lead generation engine.

This is not a “manage some ad accounts” role.

This is a strategic and hands-on position responsible for building the performance infrastructure behind a growing national brand.

What You’ll Own

• Architect, launch, and scale Google Ads and Local Services Ads (LSA) campaigns across dozens of markets

• Drive qualified lead generation, with a focus on revenue—not just volume

• Build and optimize multi-location campaign structures that scale efficiently

• Develop attribution models across GA4, CRM systems, and Hub

Spot

• Translate performance data into actionable growth strategies

• Replace fragmented agency workflows with streamlined, in-house systems

• Continuously test, iterate, and optimize for cost efficiency and ROI

What We’re Looking For

• Deep expertise in Google Ads and Local Services Ads at scale

• Proven experience in multi-location or franchise marketing environments

• Strong understanding of lead quality, attribution, and revenue tracking

• Hands-on experience with GA4, CRM integrations, and Hub

Spot reporting

• Ability to scale campaigns across multiple markets without performance degradation

Ideal Background

• Home services, luxury services, franchise systems, or high-ticket lead generation

• Operator mindset — you think in systems, not campaigns

• Strategic thinker who can also execute at a high level

• Experience bringing performance marketing in-house from agency environments

• Highly analytical, data-driven decision maker

Why This Role

• Ground-floor opportunity to build and shape the performance engine of a national brand

• High ownership, high impact — your work directly drives revenue

• Opportunity to define systems, structure, and long-term growth strategy

Additional Requirements

• Must be based in the United States

• East Coast or Midwest preferred

Pay: $60,000.00 - $80,000.00 per year

Work Location: Remote