Marketing and Communication Team Lead

Job Description:

Location:

Midrand, South Africa (Hybrid - 3 days per week in-office)
Type: Full-time, Permanent
South African nationals only About the Role We're looking for a results-driven Marketing Lead to shape and execute the marketing strategy for the Africa & Middle East (AME) region , specifically focusing on Small Business and Accountants on behalf of our client in South Africa.
Lead the AME Small & Accountants marketing strategy and execution, aligned with regional revenue targets.
Own and deliver demand generation plans across customer acquisition, cross-sell, upsell, and retention.
Interlock with regional leadership, sales, and performance teams to optimise outcomes.
Set and manage the strategic and tactical marketing plan across all relevant channels.
Drive weekly trading performance reviews and optimisation through strong interlock with sales and global campaign hubs.
Manage marketing budget, reporting on key KPIs including units, ARR, trials, SQOs, MQLs, CPA, and LTV:CAC.
Collaborate closely with UKIA digital and campaign teams to prioritise and execute high-performing campaigns
Lead and mentor a team of two direct reports and one intern, while influencing broader marketing teams and stakeholders.
Minimum 5 years of experience in a marketing management role.
Proven success in performance-driven, sales-led environments.
Strong commercial acumen and a track record of hitting marketing KPIs.
Deep understanding of digital and assisted sales funnels; B2B, B2C, and channel marketing experience is advantageous.
Demonstrated success in digital and field marketing campaigns.
Competitive salary with room for growth and influence.
Opportunity to lead in a dynamic, high-performance marketing environment.
Work at the intersection of strategic planning and hands-on execution.
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