Marketing & Communications (MarComm) Manager

POSITION DUTIES

The successful candidate will be expected to:

• Demonstrate a commitment to the safety and security of children and young people (childprotection).

Strategy

• Develop, implement and periodically review central marketing and communications strategies and annual plans.Support the Superintendent and leadership with internal and external communication direction, positioning and messaging.

• Conduct market analysis, benchmarking and competitor research to identify trends,opportunities and strategic priorities.

• Develop and track measurable goals and objectives, dashboards and reporting mechanisms to evaluate impact from strategies and brand performance.

• Ensure compliance with policies, regulatory requirements and regional cultural expectations.

Branding and Identity Management

• Safeguard and enhance ISG’s brand identity and reputation across all platforms.

• Maintain and enforce brand guidelines, providing tools, resources and training to schools and departments.

• Ensure consistent use of logos, typography, color palettes and messaging across print, digital and physical applications.

• Oversee production of branded materials, merchandise and promotional assets.

• Solicit feedback and consumer insights to refine brand strategy and strengthen community perception.

Media, Public Relations and Alumni & Community Engagement

• Build and maintain relationships with local and regional media outlets, preparing press materials, media kits and responses.

• Support the Superintendent with interviews, statements and stakeholder communication.

• Promote student, staff and institutional achievements through PR channels.

• Develop and maintain partnerships with community organizations, businesses and alumni networks to strengthen ISG’s engagement strategy.

• Lead alumni association communications, newsletters and events.

• Plan, direct and produce promotional videos, storytelling pieces and multimedia campaigns.

• Coordinate photography, filming and editing across the campuses.

• Establish standards for composition, framing and visual representation.

Messaging and Communications

• Direct development of high-quality written, visual and multimedia content that communicates ISG’s value proposition and achievements.

• Draft, edit and approve communication pieces, publications, newsletters, speeches, letters and formal statements.

• Maintain professional standards for style, tone, accuracy, grammar, and clarity.

• Support central office departments with specialized publications and communication needs.

• Develop and implement digital marketing and social media strategies to enhance reach, engagement and brand visibility.

• Oversee content planning, scheduling and analytics for ISG social media channels.

• Determine digital priorities in collaboration with leadership and schools.

• Oversee and support the accuracy, performance and content of central office and schools web pages and parent-facing platforms.

• Monitor digital trends and emerging technologies to enhance communication effectiveness.

Stakeholder Engagement (Strategic & Protocol)

• Support communication and branding needs for key central office events including Board of Trustees activities, graduation ceremonies, orientations and open houses.

• Oversee production of programs, invitations, presentations, signage and collateral for high-profile events.

• Manage external agencies, suppliers and production partners to deliver quality outputs within budget and timelines.

• Coordinate procurement activities related to branded materials, merchandise and communication tools.

Cross-Functional Collaboration and Team Leadership for Marketing & Communications

• Lead, coach, and manage the Mar

Comm team and campus media specialists to ensure high performance, creativity, and operational efficiency.

• Collaborate with schools and central departments (Admissions, HR, Teaching & Learning, Finance, and others) to ensure alignment on campaigns and messaging.

• Provide expert guidance on communication protocols, copywriting, branding and marketing processes.

• Support the development of communication capacity and awareness across the organization.

Perform other duties assigned by the Superintendent.