Performance Marketing Specialist

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Your Role Purpose & Objective

hipages Group is an Australian-based marketplace business and the #1 place for households to connect with home improvement professionals. We have been in active for over 20 years and are an AXS ( stockmarket) listed business with double-digit revenue growth*.

The Acquisition team is seeking a SEM/Performance Marketing specialist to play a key role in driving users at both sides of the marketplace: households looking for home improvement experts and tradespeople seeking work. This role is a great opportunity for a motivated candidate with 2+ years experience to manage high-budget Google Ads campaigns and upskill across a range of other digital platforms as part of an advertising diversification push. You will be working with ex-Google, Microsoft, Amazon seasoned digital professionals with 1:1 training and mentoring opportunities.

The successful candidate will have to be self-driven, plan ahead, be curious to learn and upskill.

• 2026 financial year, 1st half

How you will add value

Behavioural Competencies

The role is best suited to the candidate with self-drive, a curious mind, ability to plan and adapt to changes, in a supportive environment.

• Strong sense of purpose/initiative/drive

• A curious mind about how things work and why, willingness to learn and improve. This includes staying up to date with search and advertising industry news/blogs

• Plan: Ability to think ahead and ask “what’s the next step?” and not rely on peers or managers to prescribe next steps.

• Set goals, deadlines and prioritise work to stay on plan.

• Understand the dynamics of a two-sided buyer<->seller marketplace

• “Have a go” attitude including attempting to problem-solve on one’s own before seeking help

• Willingness to ask for help or clarity information if unsure.

• Attention to detail, especially words and numbers.

Your Experience

• Strong knowledge of Paid Search (other biddable media channels a plus)

• 2+ years hands-on Google Ads experience managing Conversion-driving accounts.

• Paid social experience preferred. Eg. Meta Ads

• Competent with data analysis and spreadsheets (Excel, Google Sheets), including the use of pivot tables and common formulas (lookups, sumif/s, basic operations)

Who you will be working with

• Reporting into Performance Marketing Lead (Sydney)

• Working alongside the Senior Performance Marketing Manager (Manila) and Marketing Consultant (remote).

• Key relationships:

• Part of the Paid Acquisition team

• Project-based work with the SEO team

• Marketplace growth team including CRO lead, developers, product manager, designer and data team.

• Broader marketing team

Technical Skills

• Google Ads (including Editor) & Microsoft Ads

• Basic use of Google Analytics 4 or equivalent other analytics platform

• Intermediate Excel/Google Sheet skills

• Prior or current experience with Tableau or Looker (preferred)

• Ability to communicate technical SEM/PCC results and trends in simple terms

Responsibilities

• Hands-on management and optimisation of Google Ads and Microsoft Ads (Bing) accounts

• Routine reporting and light commentary

• Work with the Senior Performance Manager to support with execution and reporting on SEM campaigns

• Light admin: Manage monthly invoicing and record-keeping

• Keep up to date with paid search best practices and strategies, and how hipages can trial new features or tactics

• Contribute to other team projects and initiatives remaining flexible

• Assist requests from the wider business including data, insights, or advertising support for new launches

• Collaborate with key SEM vendors on recommendations or troubleshooting

• Assist the Senior Performance Specialist with end-of campaign/test documentation

Success Profile

In the first 2 months, success looks like:

• Understand how SEM is used at hipages to drive both sides of the consumer-tradie marketplace

• Day to day management of SEM campaigns, spending to pre-planned budgets.

• Develop a draft optimisation plan (as a minimum) to ensure ad investment and conversions are on target

In the following 3-6 months, success looks like:

• Be autonomous with routine Account management, optimisation and reporting

• Finalise and be well into the aforementioned optimisation plan

• Be involved in at least 1-2 Google Ads tests and documented the outcome

• Be comfortable reporting on results and why the results are they way they are

• Upskilled in at least one other ad platform beyond Google Ads, Microsoft Ads (Bing)

Join the A-Team and experience the A-Life!