Performance Marketing Manager – Real Estate

Job Title: Performance Marketing Manager – Real Estate

Company: BD Green Pvt. Ltd.

Location:

Greater Noida / Noida (On-site Preferred)

Experience: 3+ Years

Employment Type: Full-Time

About BD Green

BD Green is a fast-growing real estate company with premium commercial and residential projects including Pi City Center, Delta Square, and upcoming developments in Greater Noida.

We are looking for a results-driven performance marketer who can generate high-quality leads, optimize campaigns, and directly contribute to sales growth.

Role Overview

You will own end-to-end digital lead generation across platforms. Your primary focus will be to drive qualified leads, reduce CPL, and improve conversions.

This is a high-ownership role where you’ll work closely with leadership and sales teams.

Key Responsibilities

Paid Advertising (Core Focus)

• Plan, execute, and scale campaigns on Meta Ads and Google Ads

• Build and optimize lead generation funnels

• Run retargeting and audience segmentation strategies

• Perform A/B testing on creatives, copies, and landing pages

• Continuously optimize campaigns for CPL and conversions

Lead Generation & Funnel Management

• Drive high-quality leads for commercial and residential projects

• Improve lead-to-site visit and site visit-to-booking conversion rates

• Work closely with sales team to improve lead quality

Social Media (Support Role)

• Oversee content direction for Facebook, Instagram, and Linked

In

• Ensure content aligns with lead generation goals

• Suggest reels and short-form video ideas

Whats

App & Email Marketing

• Execute Whats

App campaigns and follow-up sequences

• Manage lead nurturing funnels

• Run email campaigns for launches, offers, and investor updates

Analytics & Reporting

• Track performance metrics (CPL, CTR, conversions, ROI)

• Share weekly and monthly reports

• Identify scaling opportunities and improve underperforming campaigns

Required Skills (Must Have)

• Strong hands-on experience in Meta Ads Manager

• Expertise in Google Ads (Search + Remarketing)

• Proven track record in lead generation campaigns

• Understanding of performance marketing funnels

• Basic knowledge of Whats

App and email marketing tools

• Good copywriting and creative understanding

• Data-driven mindset with analytical thinking

Preferred Skills

• Experience in real estate marketing

• CRM tools like Zoho or Lead

Squared

• Landing page optimization knowledge

• Basic SEO understanding

KPIs / Performance Metrics

• Monthly qualified leads

• Cost per lead (CPL)

• Site visit generation

• Conversion contribution

• Campaign ROI

Salary

₹40,000 – ₹60,000 per month + performance incentives

Why Join BD Green

• Fast-growing real estate brand

• High ownership role

• Direct work with leadership

• Performance-driven growth opportunities