Performance Marketing Management (Chennai)

Role Summary: Own end-to-end lead generation across paid channels and ensure consistent monthly targets are achieved across Chennai, Hyderabad, Bangalore, and future markets like Dubai. Key Responsibilities: Campaign Execution & Optimization Plan, launch and optimize campaigns on: ○ Meta Ads (Facebook & Instagram) ○ Google Ads (Search, Display, You

Tube) ○ Linked

In Ads (for B2B / premium leads) Continuously monitor CPL, CAC, ROAS and improve performance Lead Generation & Funnel Management Ensure daily lead flow meets targets per location Improve lead quality (not just quantity) Optimize landing pages and ad creatives for conversions Multi-Location Campaign Handling Run city-wise campaigns (Chennai, Hyderabad, Bangalore, Dubai) Customize messaging based on audience and budget A/B Testing & Experimentation Test creatives, copy, audiences, and landing pages Scale winning campaigns quickly Budget Management Allocate and optimize budgets across platforms Ensure minimal wastage and maximum ROI Coordination Work closely with: ○ Pre-sales team → Lead quality feedback ○ Sales team → Conversion insights ○ Creative team → Ad creatives & videos KPIs (Very Significant for Hiring Clarity) Cost Per Lead (CPL) Monthly Qualified Leads Conversion Rate (Lead → Site Visit / Sale) ROI / ROAS Lead Quality Score (from sales team) Required Skills 3–4 years in performance marketing (real estate / interiors preferred) Strong hands-on experience in: ○ Meta Ads Manager ○ Google Ads Understanding of: ○ Funnels, attribution, pixel tracking ○ CRM integration (Zoho, Hub

Spot, etc.) Data-driven thinking (not guesswork marketing) Ideal Candidate Profile: Someone who has handled ₹10L+ monthly ad budgets Knows how to scale campaigns, not just run them Comfortable handling multi-city lead generation