Digital Marketing Manager (Education Ads & Performance Marketing)

Job Title: Digital Marketing Manager (Education Ads & Performance Marketing)Location: [Chennai, Full time] Experience: 3-5 years Employment Type: Full-Time Industry: Education Marketing, Digital Advertising

About the Role

We are seeking a Digital Marketing Manager with expertise in performance marketing, particularly the education sector and SEO, to drive lead generation and enrollment growth for colleges and universities. The ideal candidate is a full-stack digital marketer with a strategic mindset, hands-on experience in paid media, and strong analytical skills. This role requires proficiency in running, optimizing, and scaling ad campaigns across multiple digital channels, as well as a solid understanding of marketing automation and conversion rate optimization.Key Responsibilities

Develop and execute data-driven paid media strategies across platforms like Google Ads, Meta Ads, Linked

In Ads, and education-specific ad networks.Plan, implement, and optimize lead generation campaigns for colleges and universities, ensuring high-quality student inquiries.Perform audience segmentation and targeting to maximize campaign efficiency and conversion rates.Manage SEO strategies to improve organic search rankings, enhance website traffic, and increase conversion rates.Conduct A/B testing and performance analysis on ad creatives, landing pages, and lead generation funnels to enhance results.Oversee marketing automation workflows, including lead nurturing sequences via email, Whats

App, and SMS marketing.Collaborate with content, creative, and web development teams to create high-converting landing pages and ad creatives.Monitor, analyze, and report on campaign performance using Google Analytics, Meta Business Suite, CRM dashboards, and data visualization tools.Stay up-to-date with digital marketing trends, platform updates, and compliance requirements in education marketing.Manage marketing budgets efficiently to maximize ROI and reduce customer acquisition costs (CAC).Required Skills & Qualifications3-5 years of experience in digital marketing, with a focus on performance marketing and SEO.Proven track record of running and optimizing lead generation campaigns for educational institutions (colleges, universities, ed-tech, or online courses).Strong expertise in Google Ads (Search, Display, You

Tube), Meta Ads (Facebook & Instagram), and Linked

In Ads.Hands-on experience with SEO tools (Ahrefs, SEMrush, Google Search Console, Moz, etc.).Experience in CRM and marketing automation platforms (e.g., Hub

Spot, 42CRM, Zoho, Marketo, or similar).Proficiency in Google Analytics, Google Tag Manager, UTM tracking, and conversion tracking setup.Ability to analyze data, create reports, and provide actionable insights to improve campaign performance.Strong copywriting and ad messaging skills for high-converting ad creatives and landing pages.Ability to work independently and manage multiple campaigns and stakeholders.Excellent communication and collaboration skills to work with internal teams and external agencies.Preferred Qualifications

Experience in B2C education marketing, student recruitment, or university admissions marketing.Knowledge of CRO (Conversion Rate Optimization), marketing funnel optimization, and retargeting strategies.Familiarity with API integrations, web tracking tools, and lead data enrichment techniques.Certification in Google Ads, Meta Ads, SEO, or Hub

Spot Marketing is a plus.Why Join Us

Be part of a fast-growing team driving impactful education marketing campaigns.Work in a data-driven, high-performance marketing environment.Competitive salary with performance-based incentives.Opportunity to lead and scale multi-channel digital marketing campaigns.?How to Apply

Send your resume to [HIDDEN TEXT]. Shortlisted candidates will be contacted for further discussions. Show more Show less