Performance Marketing Manager (D2C)

Performance Marketing Manager

Location: Ahmedabad

Experience: 4-5 years in D2C

Salary: Up to 9 LPA

Key Responsibilities:

• Plan, execute, and optimize paid campaigns across Meta, Google (Search, Display, Shopping), You

Tube, and Affiliates.

• Manage daily budgets, bidding strategies, pacing, and ROAS-driven outcomes.

• Build and optimize acquisition funnels for the D2C website, including landing pages, content, audiences, and retargeting.

• Collaborate closely with creative, content, and brand teams to develop high-converting ad creatives.

• Create A/B tests for messaging, audience, and creative variations; track learning outcomes.

• Analyze campaign data to generate weekly/monthly insights and performance improvements.

• Reduce CAC and increase ROAS through experimentation, retention loops, and remarketing.

• Track key metrics: CTR, CAC, ROAS, LTV, CVR, AOV, RCR, and repeat purchases.

• Collaborate with marketplace teams (Amazon/Flipkart/Nykaa) to improve paid visibility and performance.

• Explore emerging performance channels, including influencer-driven performance, affiliates, and UGC.

Requirements:

• 4-6 years of experience in D2C/Performance marketing (Beauty, FMCG, or Consumer brands preferred).

• Strong obsession with metrics, dashboards, and campaign ROAS.

• Ability to scale budgets without compromising profitability.

• Hands-on experience with Meta Ads Manager, Google Ads, GA4, and Klaviyo/SMS channels.

• Passion for experimenting, testing hypotheses, and optimizing funnels.

• Think like a growth hacker and execute like a performance marketer.

Job Type: Full-time

Pay: ₹800,000.00 - ₹900,000.00 per year

Experience:

• Performance marketing: 4 years (Required)

Location:

• Ahmedabad, Gujarat (Ahmedabad) (Required)

Work Location: In person