Performance Marketing Manager

We are looking for a hands-on Performance Marketing Manager who will own and scale paid growth across D2C and marketplace channels and contribute to organic growth through SEO.

This role requires a business-first mindset with comfort using modern tools, including AI-enabled solutions, to accelerate analysis, optimisation, and reporting. The ideal candidate is execution-focused, data-driven, and capable of managing performance marketing initiatives end-to-end.

Key Responsibilities:-

Paid Performance Marketing:-

Manage and optimise paid campaigns across:

• Google Ads (Search, Shopping, Display, Performance Max)

• Meta Ads (Facebook & Instagram)

• Programmatic and discovery platforms (You

Tube Ads, native ads, DV360, etc.)

• Marketplace ads (Amazon, Flipkart, Myntra, Nykaa)

Monitor and improve key performance metrics, including:

• ROAS (Return on Ad Spend)

• CAC (Customer Acquisition Cost)

• Revenue growth

• Budget efficiency

Search Engine Optimization:

• Plan and execute SEO initiatives, including:

• Keyword research for products, categories, and content

• On-page SEO optimisation

• Search intent mapping and content alignment

• Data, tool, and Optimization

Use AI and analytics tools for:

• Campaign performance analysis

• Keyword clustering and research

• Reporting automation and insight generation

• Build dashboards and review campaign performance regularly

• Run structured tests to improve campaign outcomes

Collaboration

• Work closely with the creative, website, and marketplace teams

• Ensure alignment between marketing campaigns and business objectives

• Support cross-functional initiatives to improve growth and efficiency

Skills and Experience:-

• 3–5 years of performance marketing experience

• Hands-on experience with Google Ads and Meta Ads platforms

• Experience managing marketplace advertising campaigns

• Working knowledge of SEO fundamentals

• Comfort using AI tools for research, optimisation, and productivity

• Strong analytical thinking and execution capability

• Experience in the fashion, apparel, or lifestyle industry is preferred

Interested candidates drop your cv at [HIDDEN TEXT].