PPC Executive (Performance Marketing + SEO)-Night Shift

Job Title: PPC Executive (Performance Marketing + SEO)

About AutismCOE , www.autismcoe.com

Autism Center of Excellence (AutismCOE) is a fast-growing ABA organization focused on delivering high-quality, ethical, and data-driven autism services. We are scaling our client acquisition and clinical hiring pipelines through performance marketing, automation, and smart systems.

Role Summary

We are looking for a highly skilled PPC Executive with strong hands-on experience in paid advertising and a solid understanding of SEO. The role is focused on executing, optimizing, and scaling ad campaigns, while also improving landing page performance and organic visibility.

This is a pure execution role, ideal for someone who works directly inside ad platforms and drives measurable results.

Key Responsibilities

Paid Advertising (Primary Focus)

• Plan, create, and manage campaigns across:

• Google Ads (Search, Display)

• Meta Ads (Facebook & Instagram)

• Indeed Ads (preferred)

• Linked

In Ads (basic understanding)

• Optimize key performance metrics: CPC, CPL, CTR, CPA, and conversion rate

• Perform keyword research, audience targeting, and bid strategy optimization

• Run A/B tests for ad copy, creatives, and landing pages

• Scale high-performing campaigns while maintaining cost efficiency

• Align campaigns with hiring and client acquisition goals

SEO (Secondary but Strong )

• Optimize landing pages for both conversions and search visibility

• Manage meta titles, descriptions, keywords, and on-page SEO

• Support content strategy for high-intent keywords (ABA therapy and hiring)

• Work on basic technical SEO (schema, indexing, page improvements)

Tracking, Analytics & Reporting

• Set up and manage Google Tag Manager

• Implement and monitor conversion tracking (Google Ads and Meta Pixel)

• Monitor funnel performance from click to lead to conversion

• Identify drop-offs and improve the conversion journey

• Prepare weekly and monthly performance reports with actionable insights

Campaign Optimization & Execution

• Continuously improve underperforming campaigns

• Optimize budgets, bids, and targeting strategies

• Ensure ad creatives and messaging align with landing pages

Required Skills

• 1–5 years of experience in PPC or performance marketing

• Strong hands-on experience with:

• Google Ads (Search campaigns required)

• Meta Ads

• Solid understanding of conversion tracking, funnel optimization, and landing page performance

• Good working knowledge of SEO (on-page and basic technical SEO)

• Strong analytical and problem-solving skills

Preferred Skills

• Experience with Indeed Ads or recruitment campaigns

• Experience in lead generation campaigns (not just traffic)

• Familiarity with CRM or ATS systems

• Exposure to automation tools such as Zapier, Make, or workflows

Important Note (Must Read Before Applying)

• This is a hands-on execution role. Candidates must have real campaign management experience

• Only theoretical or course-based knowledge will not be considered

• Strong understanding of PPC platforms is mandatory

Work Details

• Job Type: Full-time

• Work Mode: On-site (In-office) Night Shift

• Location: Sector 74, Mohali, Punjab

• Shift Timing: 6:00 PM – 3:30 AM (US Night Shift / EST Support)

• Working Days: 5 Days

Important Work Conditions

This is an on-site night shift role. Please review carefully before applying:

• This is strictly an in-office position (no remote option available)

• No cab or meal facilities are provided

• Candidates must arrange their own transportation

• Willingness to work night shift (US hours) is mandatory

Applications will be considered only if candidates are comfortable with shift timing and commute.

Contact

Autism Center of Excellence

Website: www.autismcoe.com

Email: peter.n@autismcoe.com

Whats

App: +91-XXXXXXXXXX

Job Type: Full-time

Pay: ₹25,000.00 - ₹45,000.00 per month

Benefits:

• Paid time off

Work Location: In person