Performance Marketing Manager

About Okna

Okna is a leading manufacturer of premium uPVC and aluminium windows & doors, catering to homeowners, architects, builders, and commercial projects. We focus on delivering high-quality, durable, and aesthetically superior solutions for modern spaces.

Role Overview

We are looking for a results-driven Performance Marketer to generate high-quality leads and drive business growth through paid digital channels. The ideal candidate understands local lead generation, high-ticket sales funnels, and B2B/B2C audience targeting.

Key Responsibilities

• Plan and execute lead generation campaigns across:

• Meta Ads (Facebook & Instagram)

• Google Ads (Search, Display, You

Tube)

• Generate qualified leads for:

• Homeowners (B2C)

• Builders, architects, contractors (B2B)

• Optimize campaigns for:

• Cost per Lead (CPL)

• Lead quality & conversion to site visits / sales

• Run location-based and hyperlocal campaigns targeting specific cities/projects

• Create and test ad creatives (images, videos, ad copies) tailored for high-ticket products

• Work closely with sales team to:

• Improve lead quality

• Understand conversion feedback

• Set up and manage:

• Conversion tracking (Google Tag Manager, Meta Pixel)

• CRM integrations (if applicable)

• Perform A/B testing on:

• Creatives

• Landing pages

• Target audiences

• Analyze campaign data and share weekly/monthly performance reports

• Continuously scale successful campaigns and reduce acquisition costs

Requirements

• 2–5 years of experience in performance marketing (lead generation focused)

• Strong hands-on experience with:

• Meta Ads Manager

• Google Ads (Search is critical)

• Experience in real estate, construction, interiors, or high-ticket products is a big plus

• Strong understanding of:

• Lead funnels

• Attribution & tracking

• Local targeting strategies

• Ability to manage budgets and optimize for ROI

• Data-driven mindset with strong analytical skills

Good to Have

• Experience with CRM tools (Zoho, Hub

Spot, etc.)

• Landing page optimization skills

• Knowledge of Whats

App lead flows / click-to-Whats

App ads

• Basic understanding of SEO for local search

Key Metrics for Success

• Cost per Qualified Lead (CPL)

• Lead-to-site visit ratio

• Lead-to-sale conversion rate

• Return on Ad Spend (ROAS)

• Monthly pipeline generated

Pay: ₹40,865.08 - ₹70,000.06 per month

Benefits:

• Paid sick time

• Paid time off

• Provident Fund

Work Location: In person