Performance Marketing Manager - Meta Ads (Facebook & Instagram) (Coimbatore)

Performance Marketing Manager - Meta Ads (Facebook &
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Instagram)

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Job Title : Performance Marketing Manager - Meta Ads (Facebook & Instagram)
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Experience : Minimum 2 Years
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Location : Coimbatore
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Job Type : Full -Time

Job Summary:
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We are looking for an experienced Meta Ads expert with at least 2 years of hands -on experience in
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Facebook and Instagram advertising. The candidate should have strong expertise in campaign
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strategy, audience targeting, performance optimization, and scaling campaigns.
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The role involves managing Meta advertising campaigns to generate leads, conversions, and
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measurable ROI.

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Key Responsibilities:
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â— Plan, launch, and manage Meta Ads campaigns (Facebook & Instagram).
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â— Develop campaign strategies, audience targeting, and funnel structures.
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â— Create and manage Custom Audiences, Lookalike Audiences, and retargeting campaigns.
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â— Monitor campaign performance and optimize for CPL, CPA, and ROAS.
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â— Conduct A/B testing on creatives, copy, and audiences.
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â— Manage campaign budgets and scale high -performing campaigns.
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â— Implement and manage Meta Pixel and conversion tracking.
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â— Analyse campaign data and provide performance reports and insights.
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â— Work with designers and content teams to create high -performing ad creatives.
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â— Manage and monitor accounts using Meta Business Suite and Meta Ads Manager.

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Required Skills:
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â— Strong experience with Meta Ads Manager
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â— Working knowledge of Meta Business Suite
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â— Expertise in lead generation and conversion campaigns
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â— Knowledge of retargeting strategies and audience segmentation
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â— Understanding of Meta Pixel and event tracking
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â— Robust analytical and optimization skills
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â— Ability to manage multiple campaigns and accounts

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Preferred:
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â— Experience handling multiple client accounts
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â— Understanding of landing page optimization
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â— Familiarity with Google Analytics / GA4

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Ideal Candidate:
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â— Minimum 2 years of hands -on Meta Ads experience
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â— Strong understanding of performance marketing
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â— Data -driven and results -focused
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â— Able to manage campaigns independently
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