Performance Marketing Manager (Bhubaneswar)

Job Title: Marketing Manager – Performance Marketing (B2C)

Location: Bhubaneswar
Employment Type: Full-time

About the Role

We are looking for a results-driven Marketing Manager – Performance Marketing to lead and scale our B2C customer acquisition efforts. This role will focus on driving measurable growth through paid channels, optimizing campaigns across the funnel, and leveraging data to maximize ROI. The ideal candidate combines analytical rigor with creative thinking and has a strong grasp of digital marketing ecosystems.

Key Responsibilities

• Plan, execute, and optimize performance marketing campaigns across channels such as Google Ads, Meta (Facebook/Instagram), You

Tube, and other paid platforms

• Own end-to-end campaign management including budgeting, targeting, A/B testing, and performance analysis
• Drive customer acquisition, engagement, and retention strategies for B2C audiences
• Monitor and improve key metrics such as CAC, LTV, ROAS, CTR, and conversion rates
• Collaborate with creative, content, and product teams to develop high-performing ad creatives and landing pages
• Leverage analytics tools (Google Analytics, attribution tools, CRM platforms) to generate actionable insights
• Identify recent growth opportunities, channels, and audience segments
• Manage relationships with external agencies and vendors (if applicable)
• Stay updated with industry trends, platform updates, and emerging tools

Requirements

• Bachelor’s degree in Marketing, Business, or a related field
• 3–5 years of experience in performance marketing, preferably in a B2C environment
• Proven track record of managing and scaling paid campaigns with strong ROI
• Hands-on experience with platforms like Google Ads, Meta Ads Manager, and other performance channels
• Strong analytical skills with proficiency in Excel, Google Analytics, or similar tools
• Understanding of attribution models, conversion tracking, and funnel optimization
• Experience with A/B testing and data-driven decision-making
• Excellent communication and stakeholder management skills

Preferred Qualifications

• Experience in high-growth startups or digital-first companies
• Familiarity with marketing automation and CRM tools
• Basic knowledge of SEO, ASO, or lifecycle marketing
• Ability to work in a fast-paced, dynamic environment

How to Apply:

Send your resume to

Pay: ₹20,000.00 - ₹30,000.00 per month

Benefits:

• Cell phone reimbursement
• Flexible schedule
• Food provided
• Health insurance
• Paid sick time
• Provident Fund

Work Location: In person