Product Growth Lead (AI / SaaS)

An AI SaaS Client is looking for a hands-on Product Growth Lead to drive the launch and growth of an AI-powered SaaS product targeting SMBs. This is a highly execution-focused role where you'll own the go-to-market strategy, user acquisition, and product growth from 0→1.

You'll work closely with founders, product, and engineering teams to shape positioning, launch strategy, and growth experiments with direct impact on user adoption and revenue.

Requirements

Responsibilities

• Own end-to-end go-to-market strategy for new product launches

• Drive 0→1 product growth, from early positioning to scaling acquisition

• Design and execute growth experiments across onboarding, activation, and retention

• Define ICP, positioning, and messaging based on user insights and market signals

• Lead Product Hunt launches and other community-driven growth initiatives

• Build and optimize conversion funnels (landing pages, onboarding flows, pricing)

• Conduct user interviews and translate insights into product and growth strategies

• Create product-facing content, including demos, use cases, and launch assets

• Collaborate closely with product and engineering to iterate quickly on features and UX

• Manage external partners (agencies, creators, or growth channels) as needed

Requirements

• Proven experience working on 0→1 products in startup or early-stage environments

• Strong track record of driving user growth, activation, or revenue outcomes

• Hands-on experience with GTM strategy, product launches, and growth execution

• Ability to operate across product, marketing, and growth (hybrid mindset)

• Experience running experiments (A/B testing, onboarding optimization, funnel improvements)

• Comfortable working in a fast-paced, ambiguous environment with high ownership

• Strong communication skills — able to translate product value into clear messaging

• Experience with AI, SaaS, or developer tools is a plus