Off-Page SEO Specialist

MYSGMENU is a growing Singapore food guide platform focused on restaurant reviews, dining recommendations, and curated food experiences.

We are looking for an Off-Page SEO Specialist to help us build strong online authority and grow our brand visibility through high-quality backlinks, collaborations, and external promotions.

Your main goal is to increase our website’s authority and organic reach through ethical, long-term SEO strategies.

This is not a technical SEO-only role — we are looking for someone who understands outreach, content promotion, and building real relationships in the food and lifestyle niche.

Responsibilities

• Build high-quality backlinks from relevant websites

• Reach out to food bloggers, publishers, and influencers

• Handle guest posting outreach and placements

• Promote content on forums, communities, and social platforms

• Identify new link-building opportunities in food/travel niches

• Improve domain authority through white-hat strategies

Skills Required

• Strong understanding of off-page SEO

• Experience in backlink building and outreach

• Good communication and negotiation skills

• Knowledge of food, travel, or lifestyle niches (preferred)

• Ability to find relevant websites and opportunities

• Basic understanding of SEO tools (Ahrefs, SEMrush, etc. is a plus)