CBS-BMC-Brand and Marketing - Web Marketing - SEO Specialist -Supervising Associate-US

At EY, you’ll have the chance to build a career as unique as you are, with the global scale, support, inclusive culture and technology to become the best version of you. And we’re counting on your unique voice and perspective to help EY become even better, too. Join us and build an exceptional experience for yourself, and a better working world for all.

Discipline:

Web Marketing

Role Type: SEO/GEO Specialist

The opportunity

The Search Engine/Generative Engine Optimization Specialist will be responsible for handling day-to-day tasks to support AI and SEO Discoverability. He/she will work directly with the SEO Assistant Director as well as our marketing stakeholders and act as the first point of contact for basic client or task-related GEO/SEO questions for our website, ey.com. He/she will be mining data for optimization opportunities, and building/optimizing content that enhances our brand, serves users and drives AI and organic traffic.

Your key responsibilities

• Support the SEO/GEO strategy for EY.com

• Report regularly on the success of our programs to leadership and marketing stakeholders

• Develop SEO/GEO optimization strategies and monitor their execution

• Measure and increase AI-driven and organic traffic, KW and Page Rank performance, mentions, citations via Conductor and Adobe Analytics

• Mine data for opportunities and developing strategies and content to leverage those

• Collaborate & communicate with external marketing stakeholders and drive projects forward

• Review and present technical audits, issues and plans for implementation to stakeholders and page build teams

• Train stakeholders on using Conductor, troubleshoot user issues, build workspaces

• Educate stakeholders and team on basic GEO/SEO best practices and continue to learn industry GEO best practices

• Identify missing or weak prompt/keyword coverage on priority topics and drive content creation

• Maintain and regularly refresh keyword and prompt targets

Skills and attributes for success

• Minimum 8 years in SEO support role

• Strong experience working with SEO and content audit tools, such as Google Search Console, Conductor, Market

Muse, Screaming Frog, Content King, Ahrefs, SEMrush

• Strong experience in website analytics tool, such as Adobe Analytics, Google Analytics 4 or other data mining tools

• Strong communication and analytical skills to analyze large data set

• Strong content strategy expertise in support of SEO/GEO goals

• Basic knowledge of AI and GEO discoverability and best practices

• Exceptional Microsoft Excel and PowerBI skills

• Experience with HTML, CSS and Java Script

• Experience with CMS tools such as AEM

• Strong understanding of digital channels and content

• Bachelor’s or master’s degree

To qualify for the role, you must have

• Solid understanding of SEO best practices, including ranking factors, technical SEO, and current SEO trends

• Understanding of GEO and AI discoverability

• Understanding of digital content best practices

• Strong communication and influencing skills

• Strong project and time management abilities

• Experience working with Global teams

What we offer

EY Global Delivery Services (GDS) is a dynamic and truly global delivery network. We work across six locations – Argentina, China, India, the Philippines, Poland, and the UK – and with teams from all EY service lines, geographies, and sectors, playing a vital role in the delivery of the EY growth strategy. From accountants to coders to advisory consultants, we offer a wide variety of fulfilling career opportunities that span all business disciplines. In GDS, you will collaborate with EY teams on exciting projects and work with well-known brands from across the globe. We’ll introduce you to an ever-expanding ecosystem of people, learning, skills, and insights that will stay with you throughout your career.

• Continuous learning: You’ll develop the mindset and skills to navigate whatever comes next.

• Success, as defined by you: We’ll provide the tools and flexibility, so you can make a meaningful impact, your way.

• Transformative leadership: We’ll give you the insights, coaching and confidence to be the leader the world needs

• Diverse and inclusive culture: You’ll be embraced for who you are and empowered to use your voice to help others find theirs

EY | Building a better working world

EY exists to build a better working world, helping to create long-term value for clients, people and society and build trust in the capital markets.

Enabled by data and technology, diverse EY teams in over 150 countries provide trust through assurance and help clients grow, transform and operate.

Working across assurance, consulting, law, strategy, tax and transactions, EY teams ask better questions to find new answers for the complex issues facing our world today.