Search Engine Optimization Specialist

Job Title: SEO Specialist

Location: Visakhapatnam or Hyderabad

Job Type : Full-time

Job Description:

As an SEO Specialist at GITAM Deemed to be University, you will play a pivotal role in the strategic planning and hands-on execution of our SEO and VEO (Voice Engine Optimization) initiatives. Your primary responsibility is to lead and implement end-to-end SEO and VEO strategies, elevating our online presence, visibility, and voice search performance.

Responsibilities:

● Collaborate with leadership to develop and refine SEO and VEO strategies aligned with our organisational goals.

● Conduct in-depth keyword research and analysis to drive on-site and off-site content optimisation.

● Implement on-page and off-page SEO activities to enhance organic search rankings for both on-site and off-site content.

● Perform technical SEO audits for on-site and off-site improvements.

● Identify opportunities to enhance the user experience on both on-site and off-site properties.

● Analyze and build high-quality backlinks for off-site SEO.

● Collaborate with content creators for both on-site and off-site SEO.

● Lead the integration of VEO practices to optimize content for voice search platforms.

● Regularly monitor and report on SEO and VEO performance using analytics tools, adjusting strategies as needed.

● Stay abreast of search engine algorithms, voice search trends, and industry developments.

● Implement local SEO and VEO strategies for region-specific visibility in traditional and voice searches.

● Utilize various SEO and VEO tools and software to measure and enhance SEO and VEO effectiveness.

Skills:

● Proficiency in various SEO and VEO tools and software, including Google Analytics, SEMrush, Ahrefs, Moz, and voice search optimization tools.

● A strong understanding of on-site and off-site SEO and VEO strategies.

● Technical SEO expertise, including site audits and improvements.

● Backlink analysis and content marketing skills.

● Proficiency in using content management systems (CMS), particularly Word

Press.

● Familiarity with social media management tools and their impact on SEO and VEO.

● Competency in competitive analysis tools.

● Proficiency in off-site SEO and VEO strategies, including link-building and influencer outreach.