Search Engine Optimization Executive

Job Category: SEO SPECIALIST

Job Type: Full Time

Job Location: Visakhapatnam

Experience: 1-2

Job Description

Overview: We are seeking a dynamic and experienced SEO Executive to join our online news channel team. The ideal candidate will have a strong understanding of search engine optimization techniques and strategies to drive organic traffic and improve visibility of our articles across search engines.

Roles and Responsibilities:

• Conduct keyword research to identify high-potential keywords and phrases relevant to our news articles.

• Optimize on-page elements including meta titles, meta descriptions, headings, and content for targeted keywords.

• Collaborate with content writers to ensure SEO best practices are integrated into new articles.

• Monitor and analyze website performance using SEO tools like Google Analytics and Search Console.

• Develop and implement link building strategies to enhance domain authority and improve search rankings.

• Stay updated with industry trends and algorithm changes to make proactive adjustments to SEO strategies.

• Perform competitive analysis to identify opportunities and areas for improvement.

• Generate regular reports on SEO performance metrics such as traffic, rankings, and conversion rates.

• Work closely with the marketing team to align SEO efforts with overall digital marketing strategies.

• Continuously optimize website content and structure for better user experience and search engine crawlability.

• Conduct technical SEO audits and recommend solutions for improving website performance.

Qualifications:

• Proven experience as an SEO Executive or similar role with a track record of improving organic traffic and search rankings.

• In-depth knowledge of SEO best practices, algorithms, and ranking factors.

• Familiarity with SEO tools such as SEMrush, Ahrefs, Moz, and Google Analytics.

• Strong analytical skills and ability to interpret data to drive actionable insights.

• Excellent communication and collaboration skills to work effectively with cross-functional teams.