Paid Media Specialist

Paid Media Strategist

Our client, in the home-improvement space, is seeking a strategic and data-driven Paid Media Strategist to create & own our brand’s paid media strategy and translate those skills into real business growth. This role reports to the Vice President, Performance Marketing, and plays a key role in delivering qualified leads to over 300 franchise locations across North America.

The Paid Media Strategist will:

• Design the media strategy to support scaling from $250M to $1B in revenue.

• Manage agency relationships, establish measurement frameworks, and ensure effective budget utilization.

• Collaborate across teams to optimize landing pages, improve conversion, and align media efforts with business goals.

• Build and refine measurement tools to track performance and translate data into insights.

• Drive digital lead generation and ROI improvements.

• Plan for in-house media transition, including skill development and infrastructure.

Ideal candidates will have:

• A bachelor’s degree in marketing, data science, or related fields, or equivalent experience.

• Proven digital marketing experience across multiple paid platforms, managing significant budgets.

• Technical proficiency with analytics and BI tools.

• Strong analytical, storytelling, and strategic thinking skills.

Additional details include:

• Location: On-site in Peachtree Corners, GA.

• Compensation: Base salary plus bonus, dependent on experience.

• Benefits: PTO, holidays, 401k.

Interview process involves multiple stages, including assessments and in-person meetings.
Seniority level

• Mid-Senior level
  Employment type

• Full-time
  Job function

• Marketing
  Industries

• Retail Furniture and Home Furnishings
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Salary: USD 72000 - 108000 per year

Experience: 3 years required