Paid Media Manager

Robert Half Marketing and Creative has a client seeking a Paid Media Manager (Contract) to support paid media strategy and hands-on execution across Google Ads, Meta (Facebook/Instagram), and Linked

In Ads. This role is ideal for an experienced performance marketer who can manage campaigns end-to-end, optimize for results, and collaborate with internal stakeholders on channel strategy.This is a monthly contract role (approximately 30–40 hours) with flexibility in scheduling.Key Responsibilities

Support and execute paid media strategy across Google Ads, Meta Ads, and Linked

In Ads

Build, launch, and manage paid search and paid social campaigns from setup through optimization

Conduct keyword research, audience targeting, and budget pacing

Write and test ad copy in collaboration with internal or client teams

Monitor campaign performance and optimize toward KPIs (CAC, CPL, ROAS, CTR, conversions)Analyze performance data and provide clear, actionable recommendations

Manage A/B testing across creative, audiences, and messaging

Ensure accurate tracking and attribution (pixels, conversion events, UTM tagging)Prepare performance summaries and insights for stakeholders

Qualifications3–6+ years of hands-on paid media experience

Strong experience managing campaigns in Google Ads, Meta Ads, and Linked

In Campaign Manager

Proven ability to optimize campaigns for lead generation and/or revenue outcomes

Comfortable owning both strategy and execution

Experience working in a contract, freelance, or agency-style environment

Strong analytical and reporting skills

Excellent communication and stakeholder collaboration skills

Nice to Have

Experience supporting B2B campaigns and Linked

In lead gen

Familiarity with GA4, Looker Studio, or similar reporting platforms

Experience working with creative teams on ad testing frameworks

Background in agency or multi-client environments