Director - Digital Paid Media

Location: Embrun

Overview

Our client, a Top 5 bank in Canada, is looking to hire a Director - Digital Paid Media to lead their in-house agency model for an initial 12 Month contract with a high possibility of extension and conversion. This role is 1-2 days a week in the office in downtown Toronto.
Responsibilities

• Lead a dynamic team of up to 20 paid media experts, driving team strategy, operational efficiency, and marketing effectiveness.

• Collaborate closely with Media and Marketing Communications teams to set plans and budgets, develop tests, and integrate digital media into marketing strategies.

• Oversee budget management and optimization to ensure maximum ROI, leveraging insights to enhance cross-channel digital marketing performance.

• Stay current with industry innovations, bringing new opportunities and trends to the table to drive efficiencies and competitive advantages.
  Must-Have Skills

• Minimum 7 years of experience working in Media Planning and Digital Marketing function at Advertising, Media Agency or Marketing Department

• Solid experience and demonstrated ability in developing and leading strategic media/marketing plans for large budgets and multi-media campaigns

• Sound experience in managing the fulfillment and interpretation of analytics, modeling, dashboards and KPIs to inform and enhance the effectiveness of media strategies, measurement and reporting

• Solid understanding & experience with digital, mobile & social media - understanding trends, terminology & measurement, programmatic & performance marketing

• University bachelor's degree

• Strong Power

Point, Excel skills.
Nice to Have

• Experience building & leading processes within a collaborative team environment & managing complex timelines and calendars across multiple campaigns

• Experience in driving analytics, modeling, dashboards and KPIs to inform and enhance the effectiveness of media strategies, measurement and reporting

• Experience executing marketing plans across multiple channels, with a focus on digital channels

• Working knowledge of retail branch and banking channel (ATM, Telephone Banking, Frontline Support) planning and execution

• Training or certification in Marketing or Advertising

• MBA

• Digital Certification (Media/Marketing).

If you are interested & qualified for this opportunity, please send your updated resume in MS Word format to
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