Digital Media Manager

About Annex

Annex is a craft brewery making beer, soda and whatever else earns a place in your fridge. We brew for people who care about what they drink - but don't want to overthink it. Technically driven. Constantly evolving. Never precious. Rooted in Calgary's craft community, we respect the process but we're not bound by it. Anything is open to iteration. Everything can be better.

Job Purpose

The Digital Media Manager is a hands-on role responsible for driving revenue growth across Annex’s key channels including taproom, wholesale, and e-commerce through the execution of integrated digital marketing and high-performing content.

This role is focused on doing the work as much as directing it, combining content creation, storytelling, campaign execution, and performance marketing to deliver measurable business outcomes. You will be actively producing and managing content across social, email, website, and paid media, ensuring Annex’s digital presence drives discovery, conversion, and sales.

Working closely with Sales, Taproom, Events, and Production teams, this role ensures product launches, events, and brand moments are translated into cohesive digital campaigns that increase traffic, engagement, and revenue across all channels.

Responsibilities

• Execute Annex’s digital marketing strategy across social, email, website, and e-commerce channels

• Build and manage monthly content and campaign calendars aligned to product and business priorities

• Support development of integrated campaigns that connect storytelling, product launches, and sales goals

• Create photo, video, and short-form content for social media, ads, and digital campaigns

• Plan and execute content shoots for product launches, taproom activations, and lifestyle storytelling

• Edit and adapt content across platforms (Instagram, Tik

Tok, Facebook, etc.)

• Maintain consistent brand tone and visual identity across all digital channels

• Manage and optimize paid campaigns across Meta, Google, and other digital platforms

• Support campaign setup, targeting, creative testing, and performance tracking

• Help improve campaign effectiveness through ongoing analysis and iteration

• Manage online store updates including product listings, descriptions, imagery, and merchandising

• Support launch of new CPG products online (beer, soda, merch, seasonal releases)

• Improve customer journey from discovery to purchase through ongoing site optimization

• Ensure accurate product information and strong digital presentation across all offerings

• Update and maintain website content, structure, and product pages (Squarespace or similar platform)

• Implement basic SEO best practices to improve organic visibility

• Support landing page creation for campaigns and product launches

• Monitor and respond to comments, messages, and brand interactions across social platforms

• Support building an engaged and active digital community around Annex products

• Help maintain a strong and consistent brand presence online

• Work closely with Sales, Taproom, Events, and Production teams to align marketing with business activity

• Support creation of digital and print sales tools (menus, sell sheets, promotional materials)

• Maintain organized digital asset libraries (photo, video, design files)

• Support email marketing and CRM segmentation with the broader team

• Monitor and manage ad spend to ensure campaigns are delivering against performance targets

• Provide input on budget allocation based on campaign performance and business priorities

Requirements

• Bachelor’s degree in Marketing, Communications, Design, or related field (or equivalent experience)

• 2–5 years of experience in digital marketing, content creation, or social media management

• Strong interest in consumer packaged goods (CPG), beverage, lifestyle, or retail brands

• Experience creating photo and video content for digital platforms

• Excellent design skills and knowledge of graphic design tools

• Experience managing or contributing to digital marketing budgets and spend allocation

• Familiarity with Meta Ads and Google Ads

• Understanding of basic SEO principles

• Experience with website platforms (Squarespace or similar CMS)

• Strong writing skills with ability to adapt tone across channels

• Strong attention to detail and ability to manage multiple projects

• This is a hands-on content creation role and requires access to personal tools such as a laptop and camera equipment. Annex provides a monthly technology allowance to support the use and upkeep of your creative toolkit

• Requires a personal vehicle for off-site travel (shoots, events, activations), with mileage reimbursement

Pay: $75,000.00-$82,000.00 per year

Benefits:

• Casual dress

• Company events

• Dental care

• Discounted or free food

• Mileage reimbursement

• On-site parking

• Paid time off

Application question(s):

• How many years of experience do you have doing digital marketing?

Education:

• Secondary School (required)

Work Location: In person