Head of Digital Marketing & Social Media

Role Purpose Tri Stratus is seeking a hands on digital marketing leader to build and run a measurable inbound marketing function that generates real business inquiries.
The primary purpose of this role is to generate genuine inbound demand through digital marketing activity. Brand awareness is important, but secondary. This role requires someone who can take ownership of digital marketing outcomes, execute directly, improve performance over time, and build a more structured and repeatable marketing function.
Role Summary The Head of Digital Marketing & Social Media is responsible for owning and executing Tri Stratus’s external digital marketing presence from end to end.
This role leads the planning, execution, optimisation, and reporting of digital marketing activity across social media, paid campaigns, website conversion journeys, landing pages, SEO, content publishing, and brand execution. The role is accountable for generating real inbound inquiries, improving website to inquiry conversion performance, and managing paid campaign efficiency.
What This Role Is Not This role is not a pure brand role. This role is not an agency management role. This role is not a strategy only role.
This is a hands on leadership role for someone who can personally execute campaigns, manage channels, improve landing pages, maintain tracking integrity, direct creative output, and drive measurable inbound demand.
Success in the Role Success in this role means:building a repeatable and improving inbound demand generation functiongenerating real inbound inquiries across the channels in scopeimproving website to inquiry conversion performancemanaging paid campaigns with commercial disciplineusing performance data to improve outcomes over timemaintaining brand consistency across digital channels and collateralbuilding a more structured and scalable marketing function
Key Responsibilities Digital Demand Generation Own digital marketing activity with a primary focus on generating real inbound inquiries Build, execute, and improve campaigns across Linked In, Google Ads, Facebook Ads, and the company website Run integrated campaigns using organic content, paid media, landing pages, webinars, and website conversion pathways Identify activity that is not delivering results and make changes based on evidence
Social Media and Content Own the company’s social media presence and publishing cadence Develop and execute the social media content calendar Write post copy, campaign messaging, and channel specific content in clear, commercially effective English Manage day to day community activity and escalate genuine sales inquiries to the Sales team Coordinate the promotion and publishing of leadership thought leadership content
Paid Campaigns Personally plan, launch, manage, and optimise paid campaigns across Linked In Ads, Google Ads, and Meta Ads Own campaign setup including targeting, copy, budgets, formats, conversion actions, and optimisation approach Run structured testing across copy, creative, audiences, and landing pages Improve cost per real inbound inquiry and overall campaign effectiveness
Website, SEO, and Conversion Own the company website as a marketing and conversion asset Personally build, edit, and improve Word Press landing pages, forms, and on page content Improve website to inquiry conversion rate through stronger messaging, structure, calls to action, forms, and user flow Own SEO execution including on page optimisation, metadata, and content improvements Ensure tracking integrity across ads, landing pages, forms, website events, GA4, GTM, and conversion events
Reporting, Brand, and Coordination Produce monthly marketing performance reports with analysis and recommendations Maintain marketing data hygiene including naming conventions, UTM discipline, and reporting consistency Maintain and strengthen brand consistency across digital channels and marketing collateral Lead the designer through clear briefs, direction, and approval standards Support digital promotion for webinars, customer events, and occasional partner activities Own the annual marketing calendar and campaign plan Document and improve what works so the function becomes more consistent and scalable
Decision Rights This role owns day to day digital marketing execution within agreed business priorities and approved budget, including channel execution, campaign optimisation, content scheduling, website and landing page changes, and budget allocation within the approved plan.
Mandatory Experience Candidates must have:at least 3 years of relevant hands on experience in digital marketing, demand generation, or performance marketingin house experience within an MSP or similar B2B managed IT or Microsoft services environmentproven experience generating inbound inquiries for managed IT services, Microsoft 365, and Azure serviceshands on experience across both organic and paid demand generationhands on experience managing Linked In Ads, Google Ads, and Meta Adshands on experience with Word Press, SEO, GA4, Google Tag Manager, and end to end conversion trackinghands on experience owning a full marketing calendar and campaign planstrong copywriting ability for B2B technology servicesexcellent written English for MSP, Microsoft 365, and Azure audiencesthe ability to translate technical services into commercially clear marketing messagesa proven ability to identify what is not working and improve outcomes through testing, optimisation, and course correctiona proven track record of working independently with minimal direction
Candidates from non B2B, non technology sectors are not suitable for this role. Agency only backgrounds are not suitable for this role.
Preferred Experience The following would be advantageous:experience with marketing automation platforms such as Zoho Marketingexperience supporting webinar and digital event campaignsexperience packaging case studies, testimonials, and customer success contentexperience improving marketing process structure and documentation
Evidence Required at Interview Candidates must be prepared to:discuss specific campaigns they personally planned and executedexplain the objective, actions taken, and results achievedshow evidence of inbound inquiry generationdiscuss landing pages, paid campaigns, tracking setup, and optimisation decisions they handled personallyprovide references who can validate their role in the results presented
Other This role may require occasional travel in support of company events, campaigns, or related marketing activity.