Founding Growth Lead (User Acquisition & Marketplace)

Company: Huddle

Location: Seattle, WA

Type: Contract to potential full-time

Stage: Early-stage startup

Compensation: Competitive hourly or monthly contract

About Huddle

Huddle is a trust-based babysitting platform designed to help parents and sitters book care without the back-and-forth – by combining shared availability, calendar syncing, and trusted networks.

We’re starting with communities where people already know each other (daycares, schools, neighborhoods) and expanding outward – making it easier to book people you trust, and discover new caregivers through those networks.

The Role

This will not be a traditional marketing role to start.

We’re looking for someone to help us get Huddle off the ground in the real world – by acquiring our first several hundred parents and sitters through scrappy, high-touch tactics.

You’ll be on the front lines: talking to users, testing ideas, and figuring out what actually works to grow a two-sided marketplace from zero.

You will be directly responsible for helping Huddle reach early liquidity – ensuring that when a parent needs a sitter, they can actually find one.

The strategies you develop will be used to expand Huddle into new geographies. Over time, this will evolve into a mix of organic and paid growth.

If you’re excited about building something from nothing, this is that role.

What You’ll Do

Acquire sitters and parents directly

• Visit daycares, schools, and parent communities

• Recruit sitters from colleges and local networks

• Engage in Facebook groups, forums, and local communities

Run scrappy growth experiments

• Test different outreach strategies (in-person, text, DM, events)

• Figure out what messaging actually converts

• Iterate quickly based on what works

Own early marketplace liquidity

• Help ensure parents can actually find sitters

• Balance supply and demand in specific micro-communities

• Identify gaps and solve them creatively

Talk to users constantly

• Understand why people join (or don’t)

• Gather feedback and relay insights directly to the product team

• Help shape the product based on real-world behavior

Do things that don’t scale (yet)

• Personally onboard users

• Follow up via text/email

• Make sure early users have a great experience

What We’re Looking For

• Experience in a startup, sales, recruiting, or high-ownership role preferred

• You’re comfortable with:

User acquisition in early-stage companies

Boots-on-the-ground growth

Scrappy, experimental, and fast-moving tactics

Talking to strangers and building trust quickly

• Proactivity – you don’t wait for direction

• Creativeness in how you get in front of people

• Resilience – you’re okay with rejection and figuring things out

• Organization to track what’s working vs. not

• Bonus:

Experience in sales, recruiting, or community building

Are familiar with college communities, childcare spaces, or local communities

Experience with marketplaces or consumer trust products

What Success Looks Like

• Parents who request sitters successfully get bookings

• Sitters are actively setting availability and responding to requests

• You identify repeatable acquisition channels (e.g., specific campuses, daycares, or communities)

• Early users have a great experience and come back

• You develop clear insights into what messaging and tactics convert

Growth Path

This role works hand in hand with Huddle’s founder and is designed to evolve into a Growth Lead / Head of Growth role over time.

As we find what works, you’ll help:

• Turn scrappy tactics into repeatable systems for launching new communities

• Scale acquisition channels

• Manage future growth hires