Senior Digital Content Executive

Job Description:
Job Description

Job Scope

The digital marketing executive will be in charge of the below tasks on a regular basis –

• Participate in benchmarking and brainstorming for the digital and e-commerce strategy

• Support the creation of the strategy based on line managers requirements

• Follow up with various teams and stakeholders on operational elements (financial / procurement / status reporting, etc) of the strategic initiatives to ensure they conclude on time while achieving the expected qualitative output

• Extract data and share as per process or on request, with the support of the line manager.

• Timely execute website optimization projects and deliver qualitative work , a lert ing management on gaps

• Perform factual benchmarks of other digital channels (website, app) on request

• Have a clear understanding of key insights about digital channels visitors

• Produce accurate and timely reporting

• Execute data collection projects and perform checks when required

• Identify technology gaps and alert line management

• Conduct technology benchmark with IT upon line manager request

• Understand overall technology environment and how it impacts the digital channels

• Give clear and precise requirements to IT to deliver projects and manage delivery

• Develop win-win partnerships with both internal stakeholders that support the delivery of projects and leverage line manager support for external stakeholders or senior management

• Engage with assets e-commerce teams when required by line manager to deliver a project

• Integrate content to the website in a timely manner

• Perform scheduled and random checks and identify and suggest fixed to be made (broken links, content, UX, etc.). Perform assessment on demand

• Check potential mistakes on content received before uploading

• Content monitoring, content authoring, content management

• Execute digital marketing campaigns actions as instructed

• Execute CRM actions as per instructions

• Execute SEO/SEM configuration as per instructions

• Maintain existing tools and coordinate implementation of new ones with the help of the line manager

• Raise PR on-time, with all required information and track procurement process for procurement to be delivered timely, with the support of the line manager

Minimum Qualifications, Experience And Skills Requirements

• Minimum Bachelors degree in marketing or digital marketing

• Demonstrable experience executing initiatives related to content management, ux/ui, development, SEO/SEM, CRM, email, social media, digital strategy and analytics

• Working knowledge of enterprise CMS (like AEM, Sitecore), GA, GTM and Firebase

• Knowledge of the latest SEO strategies and techniques

• 2-3 years of experience of digital marketing ideally in travel and leisure industry (on the agency or client side)

About Us

Miral Destinations

Requirements: