Manager, Content Marketing

Reporting to the President, Bed Bath & Beyond, the Manager, Content Marketing will support Bed Bath & Beyond Canada’s marketing efforts by crafting compelling marketing strategies that support the elevated brand identity of Bed Bath & Beyond Canada, while also highlighting our value proposition and supporting our customer journeys.

You’ll work in a multi-faceted role by managing and coordinating the content creation process with the goal of delivering consistently high-quality content that performs across our various marketing channels, including Meta, Tik

Tok, You

Tube, Google Display, and Out-of-Home.

You portfolio is required – please add it to your application (link or PDF)

In this role you will:

• Establish content marketing strategies that help to support Bed, Bath & Beyond Canada’s brand identity

• Own content pillars, themes and consistent messaging frameworks and brand story across campaigns and channels

• Lead, coach, and manage direct reports (including Graphic Designer and Copywriter) to support career development, engagement and growth

• Create and oversee high-quality content across all channels that builds awareness and drives adoption

• Manage the editorial calendar and ensure consistent, timely content delivery

• Partner with broader marketing team on campaign planning and road-mapping

• Maintain a strong understanding of customer insights and current trends to inform content themes and messaging

• Work with the merchandising team and key suppliers to build category and/or product messaging

• Collaborate with the performance marketing team to monitor the performance of content and apply recommendations based on performance trends

• Develop and deliver post-mortem analysis reports for every major marketing campaign

• Provide clear direction, recommendations and feedback for creative designs

• Monitor monthly objectives to ensure that team members are on track to achieve or exceed their targets

The Qualifications and Experience we like to see:

• Bachelor’s Degree in Marketing, a relevant field or experience demonstrated by progressive responsibilities

• Minimum 3-5 years of experience in content marketing and leading or managing a team; experience within a D2C brand or retail environment is a strong asset

• Proven experience writing compelling content with a portfolio that reflects clarity, engagement and persuasive storytelling across a range of formats

• Demonstrated ability to both conceptualize and execute creative ideas with a hands‑on, roll‑up‑your‑sleeves approach

• Hands-on proficiency with Shopify, CMS platforms (i.e., Word

Press), Google Analytics, social media scheduling tools, as well as social and digital marketing platforms

• Working knowledge of graphic design principles with hands-on experience using tools such as Adobe Creative Suite, Canva, or similar

• High attention to detail, storytelling instincts, and strong editorial judgment

• Exceptional organizational, planning, project management, written and verbal communication skills

• Proven ability to cross-collaborate with multiple departments

• Ability to perform under pressure and manage competing priorities with tight deadlines

• Understanding of marketing and brand strategy and ROI/KPI evaluation

• A passionate marketer with an aptitude for strategy, storytelling and performance

• A culture add to the strong, positive work culture of Bed Bath & Beyond Canada

Additional Information

This is a current open position. The salary range for this position is $90,000.00 - $100,000.00 annually. Actual salary for the role may vary depending on work location of the successful candidate and other factors including but not limited to, skills, education, experience, working conditions and the local labour market.

Our recruitment process incorporates various screening technologies, which may include AI, to screen for employability or suitability. Human recruiters review all applications.

Why you’ll love being part of our team:

• Endless career growth opportunities – we promote from within!

• A culture that celebrates diversity, inclusion, and belonging

• Comprehensive health, dental, and vision benefits to keep you thriving

• Annual Wellness Credit up to $250 for fitness, nutrition, and self-care essentials

• Tuition reimbursement for professional and personal development

• Generous parental leave top-up and family-friendly policies

• Exclusive employee discounts on premium sleep products and home essentials

• Paid volunteer day to give back to your community

• Recognition programs, milestone celebrations, and a workplace that feels like family

• Access to cutting-edge training platforms and mentorship programs

• Be part of a brand that’s admired, trusted, and growing across Canada!

Commitment to Inclusion & Belonging

At BB&B, we are committed to building a company culture of inclusion and diversity where differences are embraced and valued, this allows us to better understand and meet the needs of our customers and the communities we serve. We want to ensure every job applicant is treated fairly and with respect regarding race, national or ethnic origin, religion, age, gender, sexual orientation, or disability.

Bed Bath & Beyond Canada is entering a bold new chapter and we’re building the founding team that will define what this iconic brand becomes next. This is a rare, career-defining opportunity to help create, launch, and scale a national retail platform from the ground up, with the backing of one of Canada’s most respected retail companies.