Director, Content Development

At the Hong Kong Tourism Board, we are passionate about showcasing our city as a must-visit destination. Renowned for its iconic skyline, culinary wonders, and rich cultural tapestry where East meets West, Hong Kong is a bustling metropolis that offers extraordinary experiences to a diverse array of travelers. As we seize new opportunities to enhance our city's global appeal, we remain committed to promoting Hong Kong's unique charm and vibrancy, reinforcing its reputation as a world-class destination. We invite passionate talents to join our dynamic and fun team in achieving this vision.

HOW YOU WILL CONTRIBUTE AND LEARN?

• Develop and optimise global content strategy informed by consumer and media data, and by applying best practices and continuously testing tools, formats, and distribution channels.

• Lead social media content planning and publishing, and to develop and manage an integrated content calendar.

• Track and monitor performance against set objectives, particularly in awareness and engagement; analyse user behaviour and refine content marketing and advertising plans accordingly.

• Establish benchmarks to measure performance, effectiveness, and return on investment.

• Collaborate with internal teams and external parties to develop and execute high quality campaigns and co-created content programmes.

• Keep abreast with industry, cultural, and social trends to ensure timely, relevant, and effective communications.

• Create, edit, review content and provide guidance and editorial oversight to maintain high‑quality standards and ensure alignment, reflect a consistent brand voice and personality across all content.

• Develop special content campaigns for mega and targeted sectors.

• Serve as the subject matter expert in content creation and social/digital storytelling, providing guidance, training, and best‑practice sharing.

• Introduce and implement new tools, technologies, and processes to enhance content creation, distribution, and performance measurement.

• Manage and control the content development budget, prepare annual marketing plan, budget submissions, and regular tracking and reporting required by government bodies and internal stakeholders.

• Undertake other duties or special assignments as required.

WHO ARE WE LOOKING FOR?

• University degree, preferably in Journalism, Marketing, Communications, or a related discipline.

• At least 12 years of relevant experience, with a minimum of 5 years in a managerial role within creative environments such as advertising/digital agencies, content creation, publishing, or related fields.

• In house experience and a proven track record in leading and managing creative teams (e.g. videographers, graphic designers, copywriters) is an advantage.

• Strong storytelling capability, with the ability to distil complex ideas into clear, compelling, and relatable narratives.

• Solid knowledge of best practices across social platforms, emerging technologies, and industry trends in video production and digital storytelling.

• Strong organisational skills with a proactive, problem solving mindset.

• Excellent communication skills, with fluency in written and spoken English and Chinese.

Application Method

If you are passionate about our mission and believe you are the one we are looking for, please send us your resume with present and expected salary by clicking "Apply Now". We are looking forward to hearing from you.

Only shortlisted applicants will be contacted. Personal data provided by job applicants will be kept in strict confidence and used only for recruitment and employment-related purpose in accordance with our personal data policies. By submitting your job application, you acknowledge that you have read, understood and accepted the HKTB’s Personal Information Collection Statement Pertaining to Job Application at here.

We are an equal opportunities employer.