Roles and Responsibilities:

– Plans and executes all web, SMM, SEM, database marketing, email, social media, and display advertising campaigns.

– Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).

– Identifies trends and insights and optimizes spend and performance based on the insights.

– Brainstorms new and creative growth strategies through digital marketing.

– Plans, executes, and measures experiments and conversion tests.

– Collaborates with internal teams to create landing pages and optimize the user experience.

– Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.

– Identifies critical conversion points and drop off points and optimizes user funnels.

– Collaborates with agencies and other vendor partners.

– Evaluates emerging technologies.

– Provides thought leadership and perspective for adoption where appropriate.

Desired Candidate Profile:

– Proficient in marketing research and statistical analysis

– Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate

Education, Experience, and Licensing Requirements:

– Proven 2-3 yrs working experience in digital marketing, particularly within the industry

– Demonstrable experience leading and managing SMM, SEM, marketing database, email, social media, and/or display advertising campaigns

– Experience in optimizing landing pages and user funnels

– Experience with A/B and multivariate experiments

– Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, Net

Insight, Omniture, Web

Trends, SEMRush, etc.)

– Working knowledge of ad serving tools

– Experience in setting up and optimizing PPC campaigns on all major search engines and social media platforms

– Working knowledge of HTML, CSS, and Java

Script development and constraints would be an asset

CTC:

Content Marketing Specialist

Job Description