Content Marketing Lead

Job Description

This role is not just about creating contentits about driving business growth. You will be responsible for scaling our inbound engine, increasing organic reach, improving conversion rates, and generating high-intent leads. Your mission is to turn content into a revenue-generating asset that fuels demand and accelerates pipeline velocity.As the Content Marketing Manager, you work closely with marketing, sales, product, and demand generation teams to craft and execute high-impact content strategies that attract, engage, and convert enterprise buyers. Your goal is to position our brand as a thought leader, engage with enterprise audiences, and generate demand that converts into pipeline and revenue.This role requires a strategic thinker, an adept storyteller, and a hands-on executor with experience in B2B SaaS content marketing, demand generation, and SEO-focused content strategies.Roles and Responsibilities

Content-Led Growth Strategy

Own and scale content as a revenue engine, driving measurable impact on MQLs, SQLs, and pipeline velocity.Develop and execute a full-funnel content strategy that fuels demand, increases organic traffic, and improves conversion rates.Create high-impact content across SEO, Linked

In, email marketing, demand generation, and thought leadership.Align content with ICP pain points, buying journey stages, and sales motions to improve lead qualification.High-Impact Content Creation

Build conversion-driven content assets (whitepapers, case studies, industry reports, thought leadership blogs).Develop SEO-focused, long-form content that drives high-intent organic traffic.Create high-converting landing pages, lead magnets, and nurture sequences for ABM and enterprise sales.Work with designers, video editors, and external writers to scale high-quality content production.Data-Driven Content Optimization

Set growth KPIs measure, analyze, and iterate on content performance, lead generation, and revenue impact.Optimize content for conversion, including A/B testing headlines, CTAs, and gated content.Use analytics tools (Google Analytics, Ahrefs, Hub

Spot, Marketo) to refine content and SEO strategies.Implement AI-driven content automation and distribution strategies to maximize reach and engagement.Demand Generation & Sales Alignment

Work closely with paid marketing teams to fuel performance marketing campaigns with high-converting content.Enable the sales team with impactful content (pitch decks, one-pagers, objection-handling docs, and sales email sequences).Launch content-driven ABM programs to engage key enterprise accounts.Desired Candidate Profile5-8 years in B2B SaaS content marketing, preferably in a growth-stage startup (Series A/B) or enterprise SaaS company.Proven track record of scaling inbound traffic, driving conversions, and impacting pipeline through content.Deep expertise in SEO, demand generation, and conversion copywriting.Ability to build, execute, and scale a content roadmap that aligns with revenue goals.Experience collaborating with performance marketing, sales, and demand generation teams.Hands-on experience with content management, marketing automation, and analytics tools (Hub

Spot, Marketo, Google Analytics, SEMrush, Linked

In Ads).Bonus Skills (Big Plus!)Experience scaling Linked

In thought leadership programs for founders & sales leaders.Ability to optimize AI-driven content strategies for scalability and efficiency.Past experience in enterprise SaaS targeting global markets (US/EU/APAC).