Content Marketer

Hey,

At Saleshandy, we're building the sales engagement platform of the future. We're building a product toward eliminating manual processes and helping companies generate more replies/book more meetings / generate leads (faster). Since our founding in 2016, we've grown to become a profitable, 100% geographically dispersed team of 65+ high-performing happy people who are dedicated to building a product that our customers love.

Are you a Content Marketing Enthusiast

This is not a usual job description where after reading the roles and responsibilities you are still unclear about the work you'll be doing and how your contributions will impact the customers.

Here, we'll tell you exactly what you're getting into and you decide for yourself if we're worthy of your application.

Deal Let's do it!

What you will be doing

• Create actionable/thought leadership content to help sales professionals & lead generation reps to build scalable & repeatable revenue pipeline

• Coming up with new ideas for content pieces.

• Collaborate with the SEO & product marketing team to increase conversion rates e.g. Signups to MQLs, MQLs to PQLs

• Build a brand consistency (voice/tone)across the blog & medium i.e websites, email marketing, social presence, branding

• Work closely with a range of cross-functional teams and develop a market strategy.

• Flexibility in working with content writing, content strategizing, and other business requirements.

• Create content tailored to our marketing objectives, strategies & Campaigns.

• Be the bar-raiser for the overall content experience

You Should...

• Have a customer-focused mindset

• Have a minimum 2 years of content writing experience

• Have a deep understanding of SEO & technical aspects of content marketing

• Think about long-term relationships e.g. 10+ years

• Believes and demonstrates craftsmanship

• Genuinely interested in doing the impactful work

• Be detail-oriented, organized, and great at oral/written communication.

• Be self-motivated and comfortable with responsibility.

• Have high standards of ethics, UX and quality

• Be a continuous learner

• Be growth-minded

Why should you join Saleshandy

• Growing SaaS company on a journey from $2M to $5M ARR!

• Challenging roles to meet the changing needs of our customers.

• This role allows you to create impact beyond content marketing i.e. Product marketing strategy and positioning.

• Learning opportunities to turn yourself into a Content Marketing leader.

• Work closely with Growth Marketing Leaders.

• Work with like-minded growth-oriented teammates.

• The young and geographically distributed team across India.

How do we work at Saleshandy

• We've adopted the OKRs methodology to define the business goals and measure progress.

• Our content marketing process is loosely based on Marketo, Ahrefs's way of marketing.

• We're very much inspired by bootstrapped SaaS companies like Ahrefs, 37Signals, Close, VWO

• We believe in building great products and businesses in the long term.

You would be directly working with...

Anil (Chief Marketing Officer, with Saleshandy for 7+ years) & Dhruv (Co-founder)

Our Content Taste:

• Iterate fast on early feedback

• Attention to detail

• Deep. Easy. Effective.

• Content for use-cases

• Content that fosters actions

• Don't tell the show

• Great reader experience

SaaS content marketers we admire are cognism.com and crayon.co/blog, Avoma, Basecamp, Backlinko

Tools we use:

• Marketing: Ahrefs, SEMrush, Google Analytics, Microsoft clarity

• Product Marketing: Mixpanel, Customer.io

• Project Management: Basecamp

Other Perks:

• Personal Development — an annual budget for books, courses, and conferences

• Medical Insurance — we offer health insurance allowance to all teammates

• Annual team retreats — to amp up the entire team's energy every year, we take a retreat and you will decide on the place. Check out last year's trip to Lonavala!

So, think you're a good fit Then let's roll.

Step 1: You apply for the job (with your current portfolio).

Step 2: Quick call with the HR folks.

Step 3: First round with Rachna (Marketing Manager).

Step 4: Work on a small assignment.

Step 5: Second round interview to gauge if you are a good culture fit.

Step 6: Job Offer (contingent on the above steps) and welcome to the ikigai tribe!