Senior Content Strategist — Marketing

Location: Coimbatore

Department: Marketing

Experience: 8–12 years Industry preferred: B2B industrial, manufacturing, automotive, construction equipment, capital goods, or similar long-cycle B2B

About The Role

We're a leading manufacturer of backhoe loaders and construction equipment, with a strong domestic presence and growing international footprint. As we accelerate our digital marketing and brand transformation, we're looking for a Senior Content Strategist to lead the content function — owning strategy, narrative, and execution across all touchpoints.

This is a senior, hands-on role for someone who has built content engines for industrial or B2B brands and knows how to balance technical depth with storytelling that engages dealers, fleet owners, government buyers, and end-users.

What You'll Own

Content strategy across the full funnel — from awareness (brand stories, thought leadership) to consideration (case studies, product comparisons, ROI calculators) to retention (customer success stories, dealer enablement)

Editorial direction for digital channels — website, blog, You

Tube, Linked

In, industry publications, and email

Sales & dealer enablement content — pitch decks, brochures, technical literature, demo scripts, dealer playbooks

Campaign content for product launches, trade shows (Excon, Bauma Conexpo), regional activations, and tender responses

Customer storytelling — turning real fleet owners, contractors, and infra projects into compelling case studies and videos

Content operations — calendar, briefs, workflows, agency management, and TAT for creative delivery

Cross-functional partnership with Demand Gen, Brand, Field & Dealer Marketing, International Business, and Product teams

Performance measurement — content engagement, lead contribution from content, organic search rank, and pipeline impact

What We're Looking For

Must-have:

8–12 years in content strategy / editorial / brand journalism, with at least 3 years in B2B industrial, manufacturing, automotive, or construction equipment

Proven portfolio of content that drove measurable business outcomes — leads, dealer engagement, brand lift, or pipeline

Strong grasp of long-cycle B2B buyer journeys (fleet owners, project buyers, government/PSU procurement)

Experience producing technical content — ability to translate engineering specs into customer-facing stories

Hands-on experience with SEO, content distribution, and modern content stacks (CMS, marketing automation, analytics)

Experience managing creative agencies, freelancers, and in-house teams

Excellent English writing skills; bonus if comfortable in Hindi or regional languages

Nice-to-have:

Prior experience in construction equipment, commercial vehicles, agri-machinery, or capital goods

Video-first storytelling experience (You

Tube growth, branded series, product films)

Experience with international content localization across 3+ markets

Familiarity with dealer ecosystems and channel marketing

Background in journalism, trade publishing, or content for industrial trade shows