Social Media Manager – Content & Digital Communications (Bhubaneswar)

Company Description

Genres is a strategic communication partner specializing in event management, IEC campaigns, advertising, digital marketing, and print solutions. Committed to innovation and excellence, Genres focuses on crafting unique campaigns that align with client goals and amplify their message. Role Overview

We are seeking a dynamic and detail-oriented Social Media Manager who can effectively manage digital platforms while also leading content creation and communication strategies. The role requires a blend of creativity, strategic thinking, and an understanding of public sector communication standards. Key Responsibilities

Social Media Management

Develop, implement, and manage social media strategies aligned with project objectives.Handle day-to-day operations of social media platforms (Facebook, Twitter, Instagram, Linked

In, You

Tube, etc.).Monitor social media trends, engagement metrics, and performance analytics.Ensure timely posting, updates, and responses to public queries/messages.Maintain brand consistency and adherence to government communication guidelines.Content Writing & Development

Create high-quality, engaging, and informative content for social media, websites, reports, and campaigns.Draft press releases, captions, blogs, newsletters, and awareness complex information into simple, citizen-friendly content accuracy, clarity, and alignment with project goals.Collaborate with internal teams for content planning and approvals.Campaign Planning & Execution

Plan and execute digital campaigns, awareness drives, and promotional activities.Coordinate with stakeholders for content inputs and approvals.Track campaign effectiveness and prepare performance reports.Analytics & Reporting

Monitor KPIs such as reach, engagement, impressions, and conversions.Prepare weekly/monthly reports with actionable insights.Optimize strategies based on performance & Coordination

Ensure all communication adheres to government policies and guidelines.Liaise with project teams, officials, and external agencies for smooth execution. Required Skills & Qualifications

Bachelor’s degree in Mass Communication, Journalism, Marketing, or related field.3–4 years of experience in social media management and content writing.Solid command over English (mandatory); knowledge of Odia is anadded advantage.Proficiency in social media tools, scheduling platforms, and analytics tools.Excellent writing (Odia and English), editing, and proofreading skills.Basic knowledge of graphic tools (Canva/Photoshop) is preferred.Ability to manage multiple tasks under tight deadlines.Key Competencies

Creativity and storytelling ability

Strong communication and coordination skills

Analytical thinking and attention to detail

Adaptability to government project environments

Professionalism and adherence to protocols

Contact Details

Interested candidates may share their resumes or reach out through the following channels:

Email:

| Number: 9078736139