Social Media Strategist - Los Angeles or New York

Title: Social Media Strategist

Location: Los Angeles or New York

Company: Upland Workshop

About Upland Workshop

Upland Workshop is a boutique media and strategic communications firm that works with high-profile founders, executives, investors, and cultural figures to shape how their stories are told. The firm operates at the intersection of narrative, media, and influence—advising clients not just on what to say, but how to show up across modern channels in ways that are credible, differentiated, and enduring.

As the media landscape shifts toward first-person storytelling and owned platforms, Upland Workshop is building a more robust social and content capability to support its clients in navigating this evolution.

Role Overview

Upland Workshop is seeking a Social Media Strategist to lead the development of social, content, and channel strategy for a select group of high-profile clients. This role is focused on narrative expression—not customer acquisition, growth marketing, or brand management.

You will work directly with clients and internal teams to define how social media can be used as a strategic storytelling tool—helping individuals articulate their perspective, build relevance, and participate meaningfully in public discourse.

This is not a role within a social media agency. It is a strategic position within a communications advisory firm, where social is one component of a broader narrative and media strategy.

Key Responsibilities

• Strategic Development

• Design comprehensive social and content strategies aligned with each client’s narrative, positioning, and long-term objectives

• Define the role of social media within broader communications, media, and reputation strategies

• Identify the right platforms, formats, and cadence based on audience, voice, and intent

• Content & Creative Direction

• Develop first-person content frameworks that translate complex ideas into compelling, authentic storytelling

• Guide tone, voice, and editorial direction across platforms

• Partner with writers, designers, and producers to bring content to life

• Channel Strategy

• Determine how clients should show up differently across platforms (e.g., X, Linked

In, Instagram, emerging channels)

• Establish best practices for engagement, participation, and visibility in relevant conversations

• Vendor & Partner Management

• Source, evaluate, and manage external vendors, agencies, and production partners as needed

• Build a flexible ecosystem of creative and executional support tailored to each client

• Client Advisory

• Serve as a trusted advisor to senior clients on how to navigate social media thoughtfully and effectively

• Provide ongoing guidance on content opportunities, risks, and emerging trends

Qualifications

• 10+ years of experience in social media and content strategy

• Background in private equity, venture capital, media, or similarly complex, idea-driven environments

• Experience working with senior executives, founders, or high-profile individuals

• Strong editorial instincts and a deep understanding of narrative and voice

• Ability to translate abstract ideas into clear, compelling content strategies

• Experience managing external vendors and creative partners

• High discretion and comfort operating in high-stakes, high-visibility environments

What This Role Is Not

• Not a consumer marketing or customer acquisition role

• Not focused on performance marketing, growth hacking, or paid social

• Not part of a social media agency model or high-volume content production environment

What Success Looks Like

• Clients develop a clear, differentiated voice across social platforms

• Social media becomes an integrated, intentional part of broader storytelling efforts

• Content feels authentic, thoughtful, and aligned with each client’s long-term narrative

• Execution is supported by the right mix of internal guidance and external partners