Social Media Specialist

Job Summary

• Create, edit, publish and share social media content, manage marketing campaigns, content ideation, and implementation schedules

• Ensures brand consistency in marketing and social media messages by working with various company department members.

• Collects customer data and analyses interactions and visits, plus uses this information to create comprehensive reports and improve future marketing strategies and campaigns

• Reports progress to senior marketing management

• Grows and expands company social media presence into new social media platforms, plus increases presence on existing platforms including Facebook, Linked

In, Twitter, and Instagram

• Creates and distributes engaging written or graphic content in the form of e-newsletters, web page and blog content, or social media messages

Skills

• Strong familiarity with the business applications of social media platforms (Facebook, Twitter, You

Tube, Linked

In, etc.)

• Knowledge of project management and web design best practices

• Understanding of social media metrics; able to interpret the results and take action to increase effectiveness of social media campaigns

• Strong written and verbal communication skills

• Strong leadership skills