Social Media Marketing Manager - Delhi based

(Delhi Candidates Only)

About L&H Brands

Life & Half is new-age full-suite brand strategy and communication agency based out of Delhi / Bombay with clientele across Bangalore and USA as well. We position ourselves as Strategy for always-on brands and channels of today. Our clients include Zomato, Lenskart, Ferns N Petals, P&G, Times of India, Hyatt hotels and India's hottest D2C brands - Anaar luxury shoes, Lino Luxury linens, Asaya Skincare, Aroma Magic by Blossom Kocchhar, Gush Beauty, Isak Fragrances and many more.

Role Description

This role is for freshers with 6months-2 yrs work ex. It a merges social media management, brand management and project management. This is a client facing role and requires excellent interpersonal skills. But most importantly this role brings the 4Cs of strategy to social media content planning.

Apply only if!

You are passionate about how brands are built, interacting with consumers & managing the always-on world of social media. Be ready to get in on the action if something is trending - even if it's on the weekend. And be absolutely obsessed with great content, how social media works, every new feature launch (instagram to T to pinterest) and algorithm tweak. NOTE: This is not a creative role.

Functional KRAs:

Create and manage content calendars for the brand's social media platforms

QC content including posts, videos, and stories created by creative team

Monitor social media trends and adjust strategies accordingly

Analyze metrics and create performance reports

Collaborate with client marketing, and internal creative teams

Manage community engagement and respond to audience interactions

Oversee paid social media campaigns

Maintain brand voice and guidelines across platforms

Your role will span across Instagram, Linkedin, YT, Twitter, Pinterest

Schedule and manage content posting across various platforms

Manage Instagram DM community

Engage with followers, manage online reputation, and foster community growth

Conduct market research, surveys, consumer interviews

Be open to shooting and featuring yourself in reels

Story reposting and hashtag research

Strategic KRAs

Develop and implement a comprehensive social media strategy aligned with business objectives.

Conduct audience research to define Ideal Customer Profiles (ICPs) and user personas. This includes user research, competition mapping, patterns and segments, insights development and planning acting on the growth plan.

Identify strategic content pillars to grow the brand recall, and brand love

Identify the correct content mix for growth - between boosting, influencers, UGC and hype campaigns

Study the competition brands and develop differentiated strategy that resonates with the consumer

Client management - briefing, timely delivery, drafting strategic briefs for communication requirements, set up process for recurring requirements, meetings

Develop SOPS - Planning & implementing project checklist per client - to ensure error-free, timely deliveries - timelines, interdependencies between teams & client

Qualifications

Work ex of 6 months to maximum 2 yrs. It's a fresher role.

Social Media Marketing and Digital Marketing skills

Communication skills with the ability to engage target audiences

Experience in developing content strategies for social media

Social Media Optimization (SMO) knowledge

Strong analytical and problem-solving skills

Previous experience in brand marketing is a plus