Social Media and Content Strategist

Company Description

Humans of Hustle isn’t a content platform.

It’s a front-row seat to how ambition actually plays out.

We strip away PR narratives and surface what really happens behind the scenes of building something from nothing, the pressure, the pivots, the obsession.

Across You

Tube, Instagram, Spotify and X, we’re building a media brand that doesn’t chase virality, it earns attention by being real.

Role Description

This is not a “social media role.”

This is for someone who understands attention, storytelling, and leverage, and knows how to turn content into growth.

As a Social Media & Content Strategist, you will own how Humans of Hustle shows up, scales, and stays relevant.

You will decide what gets created, what gets pushed, and what gets ignored.

You’re not here to post.

You’re here to build distribution, shape narrative, and drive impact.

What You’ll Own

• End-to-end content strategy across You

Tube, Instagram, and Spotify

• Turning conversations into high-retention, high-impact content

• Building distribution loops that compound (not one-off posts)

• Creating campaigns that cut through noise and command attention

• Defining and evolving the brand voice, sharp, distinct, and non-generic

• Owning growth metrics: reach, retention, engagement, and audience depth

• Using data as a weapon, doubling down on what works, killing what doesn’t

• Working directly with founders and core team to translate vision into scale

What We’re Looking For

• You understand content at a first-principles level, not trends, but why trends work

• You’ve grown or scaled platforms, not just managed them

• You can spot a strong hook, a weak narrative, and a missed opportunity instantly

• You write and think clearly, no fluff, no corporate tone

• You’re fast, decisive, and comfortable being accountable for outcomes

• You care about building something that lasts, not just posting what’s easy

• Bonus: Experience in PR, storytelling, or founder-led brands

• 5 years + experience in Social Media and related field.

Non-Negotiable

• You take ownership. Fully.

• You don’t wait for instructions, you create direction.

• You don’t hide behind effort, you deliver outcomes.

• This role is for someone who wants to build a category-defining media brand, not just run social media.