Assistant Manager - Social Media Marketing

Job Title: Senior Executive / Assistant Manager – Social Media & Brand Marketing

Location: Gurgaon (On-site)

Experience: 2–5 years

About Holiday Tribe

Holiday Tribe is building the future of travel planning by combining AI-powered personalization with human expertise. Our goal is to simplify every part of travel - from inspiration and planning to booking and on-ground experiences.

We work closely with global tourism boards and partners to create inspiring travel content and high-impact marketing campaigns.

Role Overview

We are looking for a high-ownership marketing professional to lead social media and tourism board marketing mandates at Holiday Tribe. This role goes beyond execution - it requires someone who can drive social strategy, manage stakeholders, and grow into brand campaign ownership.

Key Responsibilities

Social Media Management (Core Ownership)

• Own and manage the social media calendar across Instagram, You

Tube, Linked

In, Google Reviews, and emerging platforms

• Lead content ideation, planning, and execution aligned with Holiday Tribe’s brand voice

• Coordinate closely with design, content, and performance teams

• Ensure consistency in storytelling, tone, and communication across platforms

Tourism Board Marketing (Key Stakeholder Role)

• Act as the primary SPOC for tourism board partnerships

• Plan and execute joint marketing initiatives

• Manage deliverables across organic and paid commitments

• Maintain trackers and ensure timely execution and reporting

Creative & Campaign Execution

• Drive requirements for marketing creatives across social, digital, and performance channels

• Collaborate with internal teams to deliver high-quality assets

• Gradually take ownership of brand campaigns end-to-end

• Initially shadow senior stakeholders and transition into independent ownership

Team Management

• Manage and mentor a Management Trainee

• Delegate tasks effectively while ensuring timelines and quality

• Build and streamline processes for scalable social and marketing execution

Strategy & Growth (Future Scope)

• Contribute to overall social media and brand strategy

• Identify trends, new formats, and growth opportunities

• Leverage insights and performance data to optimize campaigns

What We’re Looking For

• 2–5 years of experience in social media / brand marketing / digital marketing

• Strong understanding of Instagram-first content, with exposure to other platforms

• Experience in campaign execution and stakeholder management

• High ownership mindset with ability to manage multiple workstreams

• Strong communication and coordination skills

• From a reputed college. Post-graduate preferred

Good to Have

• Experience in travel / tourism / lifestyle brands

• Exposure to influencer marketing

• Basic understanding of performance marketing

Why Join Holiday Tribe

• Work on global tourism board collaborations

• Opportunity to own and scale social media strategy

• Clear growth path into brand campaign leadership