Social Media & Influencer Marketing Executive

Social Media & Influencer Marketing Executive

Company: MY ARMOR — D2C E-commerce Brand (Bedding, Home & Baby)

Location: On-site (Gota, Ahmedabad, Gujarat)

Experience: 2 years & Above

Working Days - 6days a Week

About the Role

MY ARMOR is a growing D2C brand selling across Amazon, Flipkart, and our own website. We're building our social media presence from the ground up and looking for a hands-on executor who can own daily social media operations and influencer collaborations — someone who doesn't just plan, but actually ships content and grows the channels.

This is a build-from-zero role. You'll be the first dedicated person on social media. If you love creating content, building creator relationships, and want to see direct impact of your work — this is for you.

What You'll Do

Social Media Operations

• Own and execute the content calendar across Instagram, You

Tube, and other platforms

• Ensure timely daily posting — reels, stories, carousels, posts

• Write captions, prepare creative briefs, and coordinate with designers for assets

• Monitor and respond to comments and DMs — you are the brand's voice online

• Track and report weekly performance metrics (reach, engagement, follower growth)

• Stay on top of algorithm changes, trending audio, and platform best practices

Influencer Marketing

• Identify and shortlist relevant micro and macro influencers aligned with our categories

• Reach out, negotiate terms (paid and barter), and manage end-to-end campaign execution

• Coordinate briefings, content reviews, approvals, posting, and performance tracking

• Build and maintain an influencer database with rates, history, and performance data

• Develop long-term relationships with top-performing creators

Research & Reporting

• Conduct competitor analysis — what's working for other D2C brands on social platforms

• Analyse influencer campaign performance (reach, engagement, CPM, ROI)

• Identify trending creators, formats, and new collaboration opportunities

• Prepare weekly performance reports

What We're Looking For

Must-Have:

• Strong communication in English and Hindi

• Hands-on experience with Instagram (Reels, Stories, Carousels) — personal projects or college work counts

• Ability to write engaging captions and content briefs

• Self-driven and organized — can run a content calendar without daily reminders

• Comfortable reaching out to influencers and negotiating deals

• Proficiency in Google Sheets

Good-to-Have:

• Experience with tools like Meta Business Suite, Buffer, Canva, or Cap

Cut

• Experience with influencer platforms (Winkl, Pulpkey, or similar)

• Understanding of D2C or e-commerce social media

• A personal social media presence that shows content sense

To Apply

Share your resume to brijesh@myarmor.in or text on 9723499995 along with:

• Links to any social media handles you've managed (brand or personal)

• A short note (3–5 lines): Pick any D2C brand's Instagram — what's one thing they do well and one thing you'd change?