Social Media Manager - Content (Bhubaneswar)

Company Description Protrainy is a agile e-learning startup, established in 2019, dedicated to providing high-quality, interactive training programs to Civil Engineering students and professionals. Specializing in practical and industry-relevant skills, Protrainy offers courses in tools such as ETABS, PRIMAVERA, STRUCTURAL DESIGN, and AUTODESK REVIT. As a Social Media Manager, you will own the end-to-end lifecycle of social media growth from ideation to execution to scale. You will operate like a brand builder and growth driver, working closely with the Founders and Core Team, owning: Social media growth & engagement Brand presence & positioning Content strategy & execution Platform performance Community building Data & analytics Social Media Ownership & Growth Own end-to-end social media performance across platforms Content Strategy & Creation (0 → 1)Build and execute content strategy aligned with business goals Identify content opportunities, trends, and formats Plan and manage content calendars Create engaging content: Educational, promotional, and trend-based content Linked

In You

Tube (if applicable)Optimize content for each platform’s algorithm Execute campaigns and content launches Brand Building & Positioning Maintain a strong and consistent brand voice Ensure high-quality creatives and messaging Work closely with design and content teams Build brand recall through creative storytelling Community Management Build and nurture an online community Improve audience experience and trust Marketing team Content & design teams Align social media efforts with overall business goals Collaborate on campaigns, launches, and promotions Stay updated with latest social media trends 1–3 years of experience in social media management ~ Strong understanding of Instagram, Linked

In, and content trends ~ Creative mindset with strong storytelling skills ~ Good communication and coordination skills ~ Canva / design tools ~ MS Excel / basic analytics ~ Understanding of AI tools for content creation Experience in startups or fast-paced environments Exposure to Ed

Tech / B2C brands Basic video editing skills (Reels/Shorts)Experience with influencer marketing You are comfortable building from 0 → 1