Social Media Strategist (Bhubaneswar)

Company Description

Protrainy is a dynamic e-learning startup, established in 2019, dedicated to providing high-quality, interactive training programs to Civil Engineering students and professionals. Specializing in practical and industry-relevant skills, Protrainy offers courses in tools such as ETABS, PRIMAVERA, STRUCTURAL DESIGN, and AUTODESK REVIT. The innovative INDUSTRY READY assessment equips learners with valuable insights into their professional skills and readiness. Protrainy’s goal is to empower engineers with practical knowledge to thrive in the industry. Learn .

Role Description

As a Social Media Manager, you will own the end-to-end lifecycle of social media growth from ideation to execution to scale.

This is not a traditional role.

You will operate like a brand builder and growth driver, working closely with the Founders and Core Team, owning:

• Social media growth & engagement
• Brand presence & positioning
• Content strategy & execution
• Platform performance
• Community building
• Data & analytics

Key Responsibilities1. Social Media Ownership & Growth

• Own end-to-end social media performance across platforms
• Drive follower growth, engagement, and reach
• Set and achieve platform-wise growth targets
• Monitor trends and adapt strategies accordingly

2. Content Strategy & Creation (0 → 1)

• Build and execute content strategy aligned with business goals
• Identify content opportunities, trends, and formats
• Plan and manage content calendars
• Create engaging content:
• Reels, posts, carousels, stories
• Educational, promotional, and trend-based content

3. Platform Management & Execution

• Manage platforms like:
• Instagram
• Linked

In

• You

Tube (if applicable)

• Ensure consistency in posting and messaging
• Optimize content for each platform’s algorithm
• Execute campaigns and content launches

4. Brand Building & Positioning

• Maintain a strong and consistent brand voice
• Ensure high-quality creatives and messaging
• Work closely with design and content teams
• Build brand recall through creative storytelling

5. Community Management

• Engage actively with audience:
• Comments
• DMs
• Mentions
• Build and nurture an online community
• Handle queries and feedback professionally
• Improve audience experience and trust

6. Collaboration & Cross-Functional Work

• Work closely with:
• Marketing team
• Sales team
• Content & design teams
• Align social media efforts with overall business goals
• Collaborate on campaigns, launches, and promotions

7. Trends, Influencers & Campaigns

• Stay updated with latest social media trends
• Identify and collaborate with influencers/creators
• Execute trend-based and viral campaigns
• Experiment with new formats and ideas

Who We’re Looking For

Must-Have:

• 1–3 years of experience in social media management
• Strong understanding of Instagram, Linked

In, and content trends

• Creative mindset with strong storytelling skills
• High ownership and execution ability
• Good communication and coordination skills
• Basic knowledge of tools:
• Canva / design tools
• Scheduling tools
• MS Excel / basic analytics
• Understanding of AI tools for content creation

Good to Have:

• Experience in startups or fast-paced environments
• Exposure to Ed

Tech / B2C brands

• Basic video editing skills (Reels/Shorts)
• Experience with influencer marketing

What Makes You a Great Fit

• You think like a creator and a strategist
• You focus on engagement, not just posting
• You are comfortable building from 0 → 1
• You are trend-aware and experiment-driven
• You understand audience psychology deeply
• You move quick and execute consistently