Senior Social Media Manager

Job Title: Senior Social Media Manager

Location: Cape Town, South Africa
Employment Type: Full-time

We are looking for a Senior Social Media Manager, with a natural flair for social, who will be responsible for the social media presence of One

Dome and all brands within the One

Dome Group. We are looking for a growth-minded strategist who understands the nuance of selling into two distinct audiences:

• B2B: Mortgage brokers and investors.

• B2C: First-time buyers, home movers, and consumers looking for a smarter way to buy.

Working closely with our PR, Growth, and SEO teams, you will use social media as a lever to drive traffic, build community, and establish the One

Dome Group as the undisputed leader in the future of home buying.
Key Responsibilities

• Develop and execute a cohesive social strategy across One

Dome and all Group brands, managing them to ensure group consistency contributing to the overarching business goals.

• B2B (Linked

In): Position the One

Dome Group as the essential partner for mortgage brokers and investors. Drive thought leadership, generate leads, and nurture high-value professional relationships.

• B2C (Instagram and Facebook): Translate the complex journey of home buying into aspirational, educational, and viral content. Demystify mortgages and showcase the emotional payoff of moving.

• Own the social media KPIs: follower growth, engagement rate, share of voice, and - critically - referral traffic.

• Build and nurture thriving communities across all Group brands.

• Engage directly with mortgage brokers on Linked

In, fostering relationships that drive B2B pipeline.

• Manage brand reputation by liaising with the PR team to handle queries, sentiment shifts, and crisis communications with agility.

• Manage the organic content calendar across the Group, balancing promotional, educational, and entertainment pillars.

• Collaborate with the PR team to amplify press wins, data stories, and company announcements.

• Work with the SEO team to ensure social content drives traffic to high-priority pages and aligns with keyword strategy.

• Identify, brief, and manage relationships with external content creators and influencers to scale authentic content production.

• Provide weekly and monthly reports linking social activity to traffic and lead generation.

• Use social listening tools to identify trends, sentiment shifts, and opportunities for reactive marketing.

• Continuously A/B test copy, visuals, posting times, and CTAs to maximize ROI.

Skills and experience

• Proven experience as a Social Media Manager, ideally within fintech, proptech, or a high-growth startup environment.

• Demonstrable experience managing social for a portfolio of brands or a multi-brand group.

• A track record of growing audiences in a fintech or high-growth business.

• Experience managing creator/influencer partnerships end-to-end (from negotiation to performance analysis).

• Proficiency in analytics platforms and the skill to use it to dictate creative direction.

• You understand that social media’s job isn’t just to get likes; it’s to drive traffic and conversion for a Group of brands.

• Ability to work cross-functionally with PR, and digital marketing teams.

• You can pivot a strategy overnight based on performance data or market news. You are comfortable with the pace of a fast-growth scale-up.

• You have a strong aesthetic sense and can direct high-quality photo/video content, even when working with in-house tools or freelance creators.
  About One

Dome

One

Dome is a UK-based housing and fintech technology platform building an AI-powered platform to simplify life’s biggest financial decisions — from buying a first home to building and protecting long-term wealth.

The platform brings together property discovery, mortgage origination, legal and transaction services, insurance, and financial planning into a single, end-to-end digital experience. One

Dome’s flagship Home

Buyer Service reimagines home ownership as a retail-style product, bundling everything required to purchase a home into one transparent, fixed-price offering. Beyond home purchases, the platform supports customers across the full lifecycle of home ownership and personal finance.

One

Dome operates at scale, working with a nationwide network of over 500 mortgage brokers and arranging approximately $1.4 billion in mortgage volume per month, positioning the company among the largest housing and mortgage platforms in the UK.

The company is profitable and has been recognised for rapid, capital-efficient growth, including being ranked the 4th fastest-growing fintech and 17th fastest-growing technology companyby the Deloitte Fast 50 in 2025, and the 6th fastest-growing tech companyby the Sunday Times Tech 100 in 2026.

Backed by Channel 4 Ventures and family offices across the UK, Saudi Arabia, the United States, and Australia, One

Dome is building the next generation housing and fintech super-platform, replacing fragmented, manual processes with a modern, data-driven, AI-enabled consumer experience.