Senior Social Media & Performance Specialist

As part of our continued growth,**Neo Group is recruiting on behalf of one of our local partners **, leveraging our network of 1,400 talented professionals across 10+ countries. Together, we are committed to delivering innovative, data-driven solutions that empower our clients and foster professional growth within a dynamic and collaborative workplace.

Role Overview

Are you a master of the Kenyan digital landscape? We are on the hunt for a dynamic Social Media & Performance Lead to take charge of our brand’s expansion in one of the globe’s most exciting betting markets.

This isn't just about posting content; it’s about building a community. You will be the architect of our SMM strategy, blending local cultural nuances with data-driven performance marketing. From navigating complex gambling regulations to scaling viral Tik

Tok campaigns and managing high-impact influencers, you will have the autonomy to build, test, and lead our Kenyan presence from the ground up.

Key Responsibilities

1. Strategy & Brand Ownership

• Market Growth: Develop and execute a bespoke SMM strategy specifically tailored to the Kenyan player profile.

• Cultural Localization: Create and oversee content that resonates with local trends, slang, and sporting passions.

• HQ Collaboration: Act as the bridge between local execution and global HQ strategy to ensure brand alignment.

2. Performance & Paid Media

• Full-Funnel Ads: Plan and optimize paid campaigns across Meta (Ads Manager), Google Ads, and Tik

Tok, ensuring a seamless cross-channel journey.

• Data-Driven Optimization: Run rigorous A/B tests and utilize ** Google Analytics, Tableau, and DV360** to scale winning campaigns and maximize ROI.

• Compliance First: Ensure every asset and campaign strictly adheres to Kenyan gambling advertising policies and platform restrictions.

3. Community & Influence

• Engagement: Drive organic growth and foster a loyal customer community across Facebook, X, Instagram, and Tik

Tok.

• Influencer Ecosystem: Identify, recruit, and manage local influencers and partners to amplify brand trust.

• Creative Management: Lead external contractors (designers, editors, copywriters) to produce world-class visual assets.

Requirements

• **The i

Gaming Factor:** 3+ years of SMM experience ** specifically** within the i

Gaming, Betting, or Online Casino industry.

• Market Expertise: Deep, hands-on experience working within the Kenyan or broader African digital markets.

• Technical Proficiency: Expert-level knowledge of Meta Ads Manager, Google Ads, and DV360, with a focus on performance-driven results.

• Analytical Rigor: Proficient in data visualization tools like ** Power BI or Tableau** to turn metrics into actionable insights.

• Compliance Knowledge: A "black belt" in understanding gambling social media restrictions and local Kenyan regulations.

• Language: Fluent English is a must; Swahili is a significant advantage.

Benefits

• Autonomy:* We don't micromanage. You spearhead the strategy; we provide the resources and vision.

• Impact:* Take a brand from "present" to "dominant" in the Kenyan market.

• Growth:* Work at the intersection of entertainment, technology, and high-performance marketing.