CRM Associate (Lifecycle) – Casino

About the position

The CRM Associate (Lifecycle) is responsible for the hands-on execution of
lifecycle communications across Fanatics’ CRM ecosystem, delivering
multi-channel, multi-touchpoint lifecycle programs across email, push, in-app
messaging and in-app placements (e.g. carousels and surfaced app content).

This role has a primary focus on supporting Early Life initiatives, directly
partnering with a commercial team that owns Early Life performance, while also
playing a key role in the build and delivery of wider lifecycle campaigns across
the customer journey.

This is an execution-focused role requiring prior CRM experience and a strong
working knowledge of CRM tooling and processes. The CRM Associate owns campaign
builds, QA and launch readiness, ensuring communications are delivered
accurately, compliantly and to agreed standards of quality and customer
experience.

Operating at the intersection of CRM, Marketing, Product, Data, and Commercial
teams, this role supports Fanatics’ ambition to become the #1 Online US Casino
by 2030 through reliable, scalable, and compliant campaign delivery.

Responsibilities

• Build, configure and deploy lifecycle communications across email, push,
  in-app messaging and in-app placements using Xtremepush (XP).

• Execute Early Life campaigns aligned to commercial priorities and KPIs.

• Support wider lifecycle campaign builds across multiple customer stages.

• Deliver cohesive omni-channel journeys by coordinating messaging across CRM
  channels and in-app placements.

• Support in-app content placement and merchandising in partnership with
  Product and Commercial teams.

• Manage end-to-end execution from build through launch, including scheduling,
  targeting, suppression logic, sequencing and prioritisation.

• Build and maintain automated and triggered lifecycle journeys based on
  customer behaviour and lifecycle signals.

• Collaborate with CRM, Commercial, GTM, Marketing, Product, Creative and
  Analytics stakeholders to deliver campaigns on time and to standard.

• Own campaign QA, validating content accuracy, personalisation, segmentation,
  links and delivery logic across all touchpoints.

• Ensure campaigns meet CRM standards, brand guidelines and regulatory
  requirements prior to launch.

• Monitor launches for key lifecycle moments and escalate risks or issues as
  needed.

• Maintain CRM templates, QA checklists and build standards to support
  consistent and reliable execution.

• Monitor campaign delivery and performance metrics, identifying issues, trends
  and optimisation opportunities.

• Apply insights to improve execution across timing, segmentation and channel
  mix.

• Support experimentation and incremental optimisation initiatives.

• Build and validate customer segments aligned to lifecycle stage and
  commercial objectives.

• Partner with Data & Analytics teams to ensure accurate campaign setup and
  targeting.

• Contribute to improvements in CRM processes, tooling and execution quality
  based on performance insights and delivery learnings.

Requirements

• 1–3+ years’ hands-on experience in CRM, lifecycle marketing or customer
  communications.

• Proven experience executing multi-channel campaigns across email, push and
  in-app.

• Experience with CRM or customer engagement platforms (XP strongly preferred).

• Experience building and validating audience segments using permissions,
  targeting rules and lifecycle logic.

• Strong analytical mindset with confidence working with customer data and
  performance outputs.

• Strong attention to detail and confidence owning QA and execution standards.

• Comfortable working in a fast-paced, commercially driven environment.

• Strong communication and cross-functional collaboration skills.

Nice-to-haves

• Experience with i

Gaming CRM tools and bonusing platforms.

• Experience supporting Early Life, onboarding, or retention-focused programs.

• Experience in regulated or highly governed environments.

• Familiarity with agile or squad-based delivery models.

• Background in high-growth or scale-up organizations.

Benefits

• Medical

• Dental

• Vision

• 401K

• paid time off

• Gym

Pass

• Pet Insurance

• Family Care Benefits

• Free Shipt deliveries

• $500 to set up your home office!